Introducing the Korean fever over three pages of the current affairs weekly’Panorama’
(Seoul = Yonhap News) Group BTS (BTS) stood on the stage of the Grammy Week charity performance to help musicians hit by the novel coronavirus infection (Corona 19). BTS unveiled the hit song’Dynamite’ at the online charity performance’Music On A Mission’ of the American recording academy charity MusicCares held on the 12th (local time). It is known that the performance was shot in advance, set in an empty concert hall. The picture is the group BTS (BTS) on the stage of’Music on a Mission’. 2021.3.13 [빅히트엔터테인먼트 제공. 재판매 및 DB 금지] [email protected]
(Rome = Yonhap News) Correspondent Jeon Seong-hoon =’How did Korea become a soft power powerhouse that commands the world beyond Japan?’
In the latest issue of the Italian current affairs magazine’Panorama’, published on March 31, a three-sided issue of the Korean Wave, which sweeps the world, has been featured in various angles.
This medium introduces Korea as “a country that exports not only automobiles, high technology, but also culture, lifestyle, tattoo-free clean appearance, and fashion brands to the world.” Pointed out.
The media especially drew attention, saying that Korea has “erased Japanese myths”. It means that the Japanese craze that once hit the West has been pushed back and the Korean wave, the Korean Wave, has taken its place.
In an article, the media introduced that Korean popular culture is leading the Korean Wave and that BTS is at the forefront.
In particular, after highlighting the fact that BTS attracted the world’s fans with Korean songs rather than lean on English, it also said that interest in Hangeul, which is evaluated as the most easy-to-learn text in the world, has increased remarkably.
In addition, he mentioned that the drama, along with Korean films that have won awards at many international film festivals including the American Academy Film Festival, has gained sensational popularity, and that Netflix and Apple TV Plus are competitively investing large sums in the Korean content industry.
In addition, fashion brands that have been ordered from all over the world due to the popularity of Korean idol stars and kimchi, which has established itself as an international food, are also introduced as representative products of the Korean Wave.
The media concluded, emphasizing, “If Korea once imitated the West, the opposite is happening now. Looking closer, Korea is not a country that has become famous only for the’Gangnam Style’ rhythm.”
Unauthorized reproduction-prohibition of redistribution>
2021/04/02 07:00 Send