[팩플] “Dear developer”… Operation courtship of CEOs of 6 startup companies including Soka and Curly

“When the developer comes to our company… .” These days, every night at 8 o’clock on YouTube, startup representatives continue to appeal. The CEOs of unicorns (unlisted startups with a corporate value of 1 trillion won or more) and preliminary unicorn companies such as Brandy, Soka, Curly, and Watcha are responding sincerely to real-time comments by holding online recruitment briefings. With this in mind, the industry says, “It’s like a testimony meeting to confess to the developer.”

Watcha, Soka, Bucket Place (Today’s House), Curly (Market Kurly), Brandy, and Lightning Market jointly held the’Startup Coding Festival Job Fair’ for 6 days from the 4th.

· It is a continuous recruitment briefing held by 6 companies every day. CEOs and technical executives of each companyThey explain the company’s business and development culture through live YouTube broadcasting for about two hours, and answer real-time questions. It will be broadcasted at 8 pm on the channel of startup professional YouTuber Taeyong (EO).
· Jeongmin Seo on the night of the 4th brandy Representative, Park Jae-wook on the night of the 5th Soca The representative appeared on a live broadcast with the executives and explained. On the night of the 6th Curly Representative Seul-ah Kim and the leader in charge of development will appear. On the 7th Watcher Chief Operating Officer (COO) and Chief Technology Officer (CTO), 8th Today’s house Technical leader, 9th Lightning Market CEO Lee Jae-hoo is scheduled to come out.

It is an era of scarcity of developers. In order to enlist developers who could not be gathered by a substantial salary increase alone, start-up CEOs are now embracing’efforts’. The key is Understand developmentSincerity.

· Jeongmin Seo, CEO of Brandy, a fashion logistics startup, is a founder from the Department of Business Administration and has no experience in development. Nevertheless, at a recruitment briefing on the 4th, he said, “We are not a company that makes brandy services, but a commerce platform builder.” Company’s technical blueprintExplained. When CEO Seo explained, “We have internalized various technologies such as Amplitude, AppsFlyer, Naver EP third party, and AWS demand forecasting technology,” reactions came up in the comment window, saying,’I know the CEO a little bit.’
At the Socar recruitment briefing on the 5th, CEO Park Jae-wook said, Detecting car insurance fraud based on data analysis and detecting accident vehicles using deep learning, etc. Examples of technology applied to Socar serviceExplained. He explained, “Last year, the company has grown thanks to the optimization of the service with Corona 19 and the Anti-Tatar Act, although there were hits.”

Startups compete for recruitment for talent, but this time they moved with a common sense of crisis. This is because large tech companies called’nekarakubae’ are attracting developers with their salary increases and stock options.

Brandy’s first coding competition last year was a huge success with 2,300 people applying. However, as the heat was hotter this year, the plate was raised. Brandy’s collaborator, Amazon Web Service (AWS), became a sponsor, and it became a coding competition held by six startups. Applicants are 7100 occupants. Brandy CTO Yoon Seok-ho said, “I realized how much talented developers in Korea wanted this opportunity.”

· The coding contest was soon followed by a recruitment briefing session featuring CEOs. ‘I can’t get a developer like this.’In the sense of crisis, a quick decision-making peculiar to startups came into play. There is a burden that the number of visitors to the YouTube briefing session for each company can be disclosed and compared, but as a startup, it also lost face.
· The number of conglomerates is decreasing, but the recruitment of rapidly growing tech-based companies and startups is active. The financial situation is also different. Coupang, already listed in the U.S., as well as Timon, who is about to be listed in Korea, are expanding their business by holding a three-digit bond in the first half of the year, and Krafton’s annual salary increase of 20 million won.

At the recruitment briefing sessions, the breakthrough continued. There were many remarks that broke the traditional HR rules.

· The company’s unwritten rate of’Annual Salary is Confidential’ broke all at once. Socar CEO Park Jae-wook said without hesitation when an online question came in at the Socar recruitment briefing on the night of the 5th,’So how much is your starting salary?’Basically, 42 million wonIgo, and those who do well go up irregularly.” A comment that’it’s cool’ followed.
· Instead of the traditional value of longevity, ‘You grow through us’He emphasized. Soka Jong-Gun Lee, head of Data 1, said, “78 million Socar users a month use 12,000 vehicles of 50 types in 110 cities across the country in various places and periods. It can be solved.”
· More than loyalty or earnestness ‘Reasonable choice’I recommend. Cool. Developers who appeared on Brandy’s broadcast on the 4th said, “Brandy is a place where developers can work happily. Please compare it with other places, look around a lot, and come”.

Reporter Shim Seo-hyun [email protected]