Zipcock consumption raised by Corona… Sales of confectionery, frozen food, and beans surged.

A package of sweets is placed at a supermarket in downtown Seoul. [연합뉴스]

With the 2.5 stage of social distancing due to the novel coronavirus infection (Corona 19) continuing for about a month and a half,’zipkok consumption’ is increasing, and sales of confectionery, frozen foods, and beans are growing rapidly.
Orion announced on the 21st that it set a record for the highest sales of snacks based on last year’s monthly sales last month, when the 2.5 step distance from the metropolitan area was implemented. In general, snacks sell well during the summer when beer consumption is high, and sales peak. However, it is explained that sales in December exceeded sales in August by 6%, unusually last year. In fact, as a result of Orion’s survey of snack sales for the past five years from 2016, the average monthly sales were the highest in August. The average monthly sales in December were 10-20% lower than in August.

Orion announced on the 21st that it recorded the largest monthly sales of snacks in 2020 last month, when 2.5 steps to distance the metropolitan area were implemented. [사진 오리온]

An official of Orion said, “It is a very unusual phenomenon,” and “It is analyzed as the effect of a large increase in the number of Homesuls due to social distancing. The launch of new products also contributed to the increase in sales.”

As more and more people deal with meals and desserts at home, the sales of frozen foods and coffee and cereals also grew significantly. Frozen food sales in the second half of last year at E-Mart 24 increased by 39% from the same period last year. This exceeded more than three times the growth rate of frozen food sales in 2019 (12%) compared to 2018. Starbucks’ coffee bean sales in stores last year increased 33% from the previous year. In particular, last month, when only beverage take-out was possible in 2.5 steps of distance, coffee bean sales grew 62% faster than the same period of the previous year. Dongseo Food Post Granola recorded 34 billion won in sales last year, up 33% from the previous year.

Starbucks household bean packages and brewing equipment. [사진 스타벅스]

Yoo-jin Lee, senior buyer at E-Mart 24, said, “With the increasing number of customers refraining from going out and eating with Corona 19, frozen foods that have been kept for a long time are gaining popularity. Accordingly, we plan to introduce various products.”
Reporter Lee Byung-jun [email protected]