Yunho Yunho x Naeun Yoo, lost in the advertising industry due to image business, hitting celebrity advertisements?[SS초점]

[스포츠서울 안은재기자]The fall of two stars with good imagery, Yunho Yunho and Nayeon, has continued to lose money in the advertising world. As a result of controversy among celebrities, general companies are avoiding the celebrity advertising model. Rather, highly efficient YouTubers are emerging as the morning stars of the advertising world.

As the image of’sincerity’ and’good life’ accumulated by April Naeun, who is controversial about bullying within the group, and Yuno Yunho, who is suspected of visiting illegal entertainment establishments and fleeing, has collapsed, the advertising industry is also stopping advertisements showing them. April Naeun, who was a rising star in the broadcasting and advertising industry with a cute and lively image, recently fell under suspicion that he harassed the same member Hyun-joo. A company official said, “Once an celebrity controversy, the image is severely damaged, so large corporations are mainly using the advertisement model for the public. In fact, this movement is a change that has occurred since the past celebrity issues broke out.”

JSTina, a bag brand that used April Naeun as an advertising model, Samjin Pharmaceutical, Gini Kim, a shoe brand, Dongseo Foods, and Coco Ball, etc., began to erase better. Yuno Yunho, who recently visited illegal entertainment establishments and suspected fleeing, was also deleted from the advertisements of Ottogi Cupbap and Yogiyo Delivery App because the image of’Passion and Sincerity Man’ accumulated so far was degraded. The agency SM Entertainment explained, “I have never been with a female employee and have not run away,” but the controversy persisted. In addition, there were reports that Yunho Yunho, who announced on the air that he would not make’building investment’, purchased the building for 16.3 billion won under the name of a family corporation.

Another parent company marketing official said, “When I see an advertisement, it reminds me of a celebrity, not a brand. In other words, even if a celebrity represents a brand product image and advertises a lot, it is not efficient. “It’s not that companies don’t use it at all, but it’s an atmosphere that is avoided.” “Recently, YouTubers are emerging in the advertising industry. The difference between reach and cost efficiency is very large. In the case of celebrities, because they have a management company and are exposed to TV and newspapers, they cost hundreds of millions of dollars, whereas YouTubers have many individual business owners, so the BTL method (offline SNS marketing) is very cost-effective. It can be modified several times,” he said.

As a celebrity who has built up a’right life image’, there is also a strong post-storm about her actions against it. Recently, as controversy over the privacy of celebrities such as abusing and bullying has risen, such an issue is affecting the advertising world as well.

Reporter Eunjae Ahn [email protected]
Photo|SM Entertainment·Sports Seoul DB