Shinhan Financial Group holds the 2021 Shinhan Management Forum… ‘How will it evolve to the first class?’
Chairman Cho Yong-byeong emphasizes’clear strategy, tactics, winning organization, and execution’
[오늘경제 = 장미란 기자]
Shinhan Financial Group Chairman Cho Yong-byung said, “To survive and grow in the age of complexity, leaders must understand the internal and external complexity of the organization and present clear leadership.”
At the same time, he suggested four key keywords to overcome complexity, the’family model tax (計謨形勢)’.
Shinhan Financial Group (Chairman Cho Yong-byung) announced on the 5th that it held the ‘2021 Shinhan Management Forum’ with the group’s management including Chairman Cho Yong-byung on the 4th.
As the crisis caused by the corona continues, Shinhan Financial held this event as a non-face-to-face’Digital Forum’, and operated an event centered on about 70 required subjects to increase immersion. In addition, it was made available to the executives and heads of the group companies who could not attend the forum through live streaming on YouTube.
◆ Shinhan Management Forum,’first-class foundation, first-class change’
This forum was held under the theme of’How will it evolve into a first-class?’, and the entire program was organized around the’solid foundation’ and’rapid change’ symbolized by first-class.
Chairman Cho Yong-byung said at the opening ceremony held in the first order on this day, the management slogan of this year,’Stay strong! Changes are made quickly!” and emphasized the need to move forward to achieve the group’s medium-term strategic goal of’FRESH 2020s’.
‘FRESH 2020s’ is a strategic goal that includes ▲building a solid foundation’Fundamental’,’Resilience’ ▲Promoting rapid change’Eco-system’,’Sustainability’ ▲Building a solid foundation and’Human-talent’, the basis for rapid change promotion.
In the morning, we invited McKinsey Senior Partner Choi Won-shik to give a lecture on the theme of’Post Corona 19: Next Normal Response and Leap’, followed by holding executives announcing the group-wide focus projects and management directions this year, and group executives. I had time to share with.
In the following’CEO Lecture’, Chairman Yong-Byeong Cho had a sincere talk with the attendees about the challenges facing the group, how to solve them, and the direction Shinhan should take.
In addition, in the afternoon, the’first-class Shinhan debate,’ which was divided into nine groups by business category and held in a video conferencing manner, also accessed sequentially by Chairman Cho and delivered a message of encouragement and request to the participants.
After the’first-class Shinhan debate’ was over, we had time to announce the results of each group debate, and the CEOs of each group company announced their determination to participate in 2021, completing all schedules.
◆ Four Powers to Overcome the Age of Complexity, Step Model Formation (計謨形勢)
At the forum, Chairman Cho Yong-byung described the environment of the present era, such as the change in political, social, economic, and consumption patterns caused by the corona, expanding volatility in the financial market, intensifying trade conflict between powerful countries, and the emergence of the MZ generation. )’and threw a buzz about how to survive and grow in an era of increased confusion and confusion.
“Leaders must understand the internal and external complexity of the organization and present a clear leadership,” he said. He suggested the four key keywords for overcoming the complexity, the’step-model tax’ (計謨形勢).
◆ Simple & Clear strategy <計:계>
Chairman Cho stressed that the first step to overcoming complexity is “designing a clear strategy.”
“The strategy should be uncomplicated, easy to understand, and clear direction,” he explained.
He also emphasized that “leaders must clearly present the direction of innovation based on the accumulated power they have accumulated so far in order to establish a clear strategy.”
Chairman Yong-Byeong Cho said, “It is the customer that always becomes the principle and standard in this process.” “We need to accurately grasp the core of the products and services that customers want and provide meaningful experiences and practical values that customers can convince.”
In addition, he explained, “a series of processes for designing a clear strategy should be conducted based on DT (Digital Transformation).”
◆ Skill & Expert Tactics <謨:모>
Chairman Cho referred to’the establishment of good tactics’ as the second step in overcoming complexity.
“If strategy is to determine the big direction the organization should go, the tactic is to find a way to go efficiently,” he said. “To this end, companies can accurately identify current and future revenue streams and combine customer experience value and meaning value. “We have to choose the best way to increase it and venture into new markets according to established standards and principles.”
◆ Force & Win Organization <形:형>
The third aspect of the power overcoming complexity by Chairman Cho Yong-byeong is to create a winning organization.
Chairman Cho emphasized, “To create such an organization, we must share the thoughts of leaders and unite the goals of the organization.”
He also advised, “For this, the authority must be reliably delegated to on-site employees and the organization must respond promptly under the voluntary judgment of the site.”
◆ Speed & Agile execution <勢:세>
Chairman Cho said, “Finally, for all strategies, rapid execution is the most important.” It is explained that in order to increase the speed of the organization, it is essential to form a consensus that speed is a competitive edge with the members, and to try to remove the obstacles that reduce it.
Chairman Cho emphasized that “we must awaken the spirit of challenge, which is Shinhan’s trademark,” and did not leave out a request to the attendees to “become a leader who leads change.”
At the final step of the event, where the CEOs of the group companies and the group companies are determined to participate, Chairman Yong-Byeong Cho said, “The secret to success in 2021 is to focus on now and start today.” Let’s jump and create Shinhan’s bright future together.”
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