Xiaomi steals hanbok and wraps it in Chinese culture..Copyright is ignored. Traditional culture is also ignored.

Xiaomi steals hanbok and wraps it in Chinese culture..Copyright is ignored. Traditional culture is also ignored.

Reporter Lee Sang-hoon
Approval 2021.02.15 17:37 | Last Modified 2021.02.15 18:04
Opinion
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Hanbok image uploaded as’Chinese Culture’ on Xiaomi Wallpaper Store. [자료=온라인 커뮤니티]

[한국정경신문=이상훈 기자] China is getting angry because it forcibly claims traditional Korean culture such as Arirang, Hanbok, and Kimchi as their culture.

In this situation, Chinese IT company Xiaomi is also taking the lead in raising controversy by uploading the image of hanbok as Chinese.

An illustration of a young man and woman wearing a hanbok was uploaded to the’wallpaper store’ of Xiaomi smartphones under the title of’China Culture’. In the illustration, the man wore a shade of hanbok, and the woman wore a hanbok jeogori. The Korean traditional costume illustration was uploaded as’Chinese culture’.

The image of Chuseok Hanbok stolen by Xiaomi. [자료=프리픽]

Even the illustration is theft of an image uploaded a year ago on the free vector icon and image site’freepik’. In the illustrations uploaded to the prefix, the phrase’Chuseok FESTIVAL’ is even drawn. The image is a premium resource that can only be downloaded for a fee, and related tags also include’Korea’,’Korean’, and’Chuseok’. In addition, the file name was’Flat design of chuseok traditional hanbok Premium Vector’, and it was written exactly as’hanbok’.

The background image uploaded to the Xiaomi Wallpaper Store stole the Hanbok illustration for Chuseok and then removed the Chuseok writing and uploaded it as a Chinese clothing illustration to celebrate the Chinese New Year.

Not only ignoring copyright, but even the design of the hanbok is their own, and they are putting their strength on the rootless argument.

The wallpaper store must obtain prior approval from Xiaomi. In fact, the design of hanbok is widely known in China, so it can only be judged that Xiaomi has condone the illustrations.

Last year, Xiaomi officially launched two types of smartphones: the low-priced phone Hongmi Note 9S and the mid-low-priced phone 5G (generation) phone Mi 10 Lite. Recently, the flagship smartphone’Mi 11′ with the first Snapdragon 888 was released for 600,000 won, and the appearance of the’Mi 11 Ultra’ with a 120x zoom function was leaked. The image of a smartphone with excellent so-called’cost performance’ is strong.

However, as the controversy over Hanbok became known, the boycott of Xiaomi started to appear online.


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