Xiaomi, launches a 200,000 won worth’Hongmi Note 10′ in cooperation with Korean telecommunication companies

Input 2021.03.23 15:05 | Revision 2021.03.23 16:03

‘Hongmi Note 10’ 210,900 won,
‘Hongmi Note 10 Pro’ released at 319,000 won
Expanded distribution channels in partnership with LGU+ following SKT last year
Samsung-Apple-Xiaomi, domestic mid-range phone competition is hot

Xiaomi, the’pronoun of cost performance’, launched the’Hongmi Note 10′ series in the range of 200,000 to 300,000 won, a domestic telecommunications company. SK Telecom (017670)and LG Uplus (032640)It is released through. Entered into a full review of the smartphone business LG Electronics (066570)With the goal of breaking through the gap in the market, competition in the mid- to low-end phone market is expected to intensify. This year, the global smartphone market Samsung Electronics (005930), Apple, and Xiaomi are expected to solidify into a three-powered system, and attention is being drawn to whether the domestic smartphone market will have the same composition.

On the 23rd, Xiaomi announced that it will release two types of mid-to-low-priced smartphones,’Hongmi Note 10 Series’ through an online press conference. The series, first unveiled in China on the 8th, are all 4th generation mobile communication (LTE) models. Last year,’Mi 10 Lite’ was released as a 5th generation mobile communication (5G) model, but this year it is launching an LTE model again.

“It is clear that the 5G model is the flagship model for Xiaomi, but there is still a lot of demand for the LTE model in the Korean market,” said Stephen Wang, general manager of Xiaomi East Asia. After close consultation, the strategies of each other were agreed and decided.”

In the meantime, Xiaomi has consistently challenged in the domestic smartphone market, advocating’cost-performance (price-performance)’. Last year, the domestic distributor also won the game by replacing the existing Jimobi Korea with Korea Technology. Nevertheless, the sales volume of the’Me 10 Lite’ released last year was only at the level of thousands of units, and the box office was unsuccessful.

Nevertheless, why is Xiaomi continuing to hit the Korean smartphone market? General Manager Wang said, “Korean consumers are interested in product specifications and details, so it is a market that they want to continue to challenge.” It allows you to know the indicators of at,” he explained.

In addition, it occupies the mid-10% market share in the domestic market. LG Electronics (066570)Withdrawal from the smartphone business, there was room for digging into the market. It is a green light for Xiaomi that domestic LG Electronics smartphone users regard cost-performance as the most important factor. In particular, Xiaomi believes that this year, the possibility of expanding its domestic market share has increased slightly by securing an additional distribution channel for LG U+ following SK Telecom.

Xiaomi has also strengthened its after-sales service (AS) policy in Korea. At 23 SK Networks service branches, Xiaomi smartphones and some ecosystem products can be repaired. After-sales delivery service is also being implemented at over 20,000 GS25 and CU convenience stores nationwide.

General Manager Wang said, “In the Korean market, we plan to focus on three areas: increasing brand awareness, expanding distribution channels, and bringing in more products as soon as possible.” “We are focusing on refining and broadening our cooperation channels.”

Hongmi Note 10 Pro ▲ 16.94 cm (6.67 inches) AMOLED dot display ▲ 120 Hz (hertz) refresh rate ▲ Quad camera (180 megapixel wide-angle camera, 8 megapixel ultra wide-angle camera, 5 megapixel telemacro camera, 2 megapixels) Small depth sensor) ▲16 megapixel front camera ▲Snapdragon 732G application processor (AP) ▲6GB (gigabyte) RAM ▲128GB storage capacity ▲5020mAh (milliampere) battery ▲33W (watt) fast charging.

In addition, both models are equipped with a side fingerprint sensor, and the 3.5mm headphone jack, which disappeared with the recent increase in the use of wireless earphones, was maintained.

Nevertheless, the factory price is inexpensive, ranging from 200,000 to 300,000 won. The Hongmi Note 10 Pro will be released for 319,000 won from April 9, and the Hongmi Note 10 will be released for 218900 won from the 30th of this month. Both types are sold at SK Telecom and LG Uplus online shops, self-sufficiency channels, and open markets. Advance reservations are held from 12:00 p.m. on the same day to March 29th.