Awarded Grand Prix, the best prize in the entire bank/capital category, in the digital advertising & campaign category
[그린포스트코리아 박은경 기자] Woori Bank was recognized for its digital communication capabilities through’WooTube,’ the first brand media YouTube channel in the domestic financial sector.
On the 19th, Woori Bank announced that it has received the Grand Prix (Grand Prize) in the digital advertisement & campaign category of ‘2020 Awards For New Digital Award’.
‘N’Award’ is the largest digital advertising award in Korea organized by the Korea Digital Enterprises Association and officially sponsored by the Ministry of Science and ICT, Korea Broadcast Advertising Corporation, and Korea Internet & Security Agency. Winners are selected through strict criteria by industry CEOs and external experts in three stages.
Woori Bank launched’WooTube’, the first brand media YouTube channel in the domestic financial sector in January 2019, and has been advocating’brand financial entertainment channel’ for the past two years, and has been constantly communicating with customers with over 200 various original contents. have.
Representative major content series include bankers’ honest talk show’Eun Geun Men and Women’,’Excuse me for the first time’, and’Three Seconds Deep Sleep Banking Agreement ASMR’, etc.
Woori Bank’s brand media channel’Uttube’, in addition to receiving the ‘2020 N Awards’ Best Award, contributes to the brand activities externally, such as receiving the ‘2019 Korea Marketing Awards’ SNS Excellent Company and the ‘2020 Korea Communication Awards’ General Grand Prize & Minister Award It is recognized.
An official from Woori Bank said, “’Uttube’ was designed in line with the social media trend at a time when the competitiveness of the corporate brand became more important than ever.” It is contributing greatly to the improvement.”
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