2017’s’Rolin’, a music site chart’All Kill’ in 4 years thanks to a YouTube comment reaction video
The beginning of reverse driving is 2014 EXID’up and down’… Article revived due to the popularity of member’s direct cam
Yoon Jong-shin debuts first music broadcast’Is it good’, starting point is the popularity of YouTube live clips
#If you look at what the #1 song is on the ranking charts of all music sites in Korea now, girl group Brave Girls”Rollin’ is occupied. From the 11th, it has reached the top of the ’24Hits’ chart that is released based on a 24-hour cumulative count at Melon, the largest music site in Korea, as well as places that operate real-time charts such as Genie Music, Flo, and Bugs. Naver’s VIBE, which is updated at regular intervals, also ranks first. The unique thing is that the song was released in March 2017, about four years ago. It is another’reverse run’, where the past songs are regaining popularity.
As’Rolin’ gains popularity again, examples of’reverse driving’, which ranks at the top of the rankings based on popularity on YouTube, are again attracting attention. The so-called’Algorithm Choice’ in YouTube, the songs that caught the eye of users were well received, and the number of views increased, leading to an increase in streaming on the music source site. Since EXID’s’Up and Down’, which is considered to be the actual beginning, several songs have been re-examined in a similar way.
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◇’Rolin’, YouTube comment response video rises in popularity= On the 24th of last month, a video called’Brave Girls Rollin’s Comment Collection’ was uploaded on the YouTube channel’Viditer’. As a channel for editing and posting scenes of idol singers’ music broadcasts, various events, and comments on them, the video of Brave Girls also edited the collection of stages such as music broadcasts and military consolation performances, comments, and responses of soldiers in a similar way. . However, the number of views has soared. Until then, Brave Girls was called the so-called’military president’ and gained popularity mainly among military soldiers, but it was not a girl group that received popular reactions. With the release of’Rolin’ in 2017, it was talked about as a hidden masterpiece among some K-pop fans, and gained some popularity, but since then, the activity has been sluggish.
However, there was a response from the music site, and Genie Music ranked first on the charts at the end of last month, and has continued to maintain No. 1 since the 3rd of this month. In melons 24hits chart deoni up the ranks steadily since the first launch April 28 accounted for following the ‘celebrity’ (Celebrity) IU 2nd Beginning five days after the 11th it is maintaining the first place. This chart is famous for it’s not easy to even get into the rankings without steady streaming for a certain period of time. It also appears on music broadcasts. The agency Brave Entertainment said, “We plan to show various charms to the public, such as appearing in entertainment and radio.”
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◇’Is it good’ in 2017, the start of the reverse run is a YouTube live video =’Is it good’ to singer Yoon Jong-shin, a meaningful song that gave the first music broadcast record for the first time after its debut. When it was first released in July 2017, it was a 1990s-style sad ballad song released by Yoon Jong-shin after a long time, but it was not very popular.
Around that time, a vertical live video of’Goodbye’ was uploaded to the YouTube channel of Dingo Music, a social media content brand. The start was when the number of views of this video skyrocketed. The live clip currently has more than 33 million views. It is a higher number of views than the official music video. In the procession of reverse driving that started here, it took first place in mid-August, a month after it was released on music sites including Melon. It is the first on the chart since 1996, the title song’Reincarnation’ of the 5th album. And in September, KBS’Music Bank’ beat Wanna One and Sunmi, and ranked first for two weeks in a row. It was No. 1 in music broadcasting for 9,925 days since debut.
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◇The beginning of the reverse driving of the sound source,’Up and Down’ of EXID in 2014 =’Up and Down’, released in 2014, is the representative song of the girl group EXID and cannot be left out when talking about the case of reverse driving of the sound source. Immediately after its release in August 2014, the third year of its debut, it did not reach the top of the music charts despite a good response.
However, in October of that year, a direct cam video of member Hani decorating the stage was uploaded on member YouTube, and it spreads around the Namcho community and social media and becomes popular. The ranking of the music charts gradually went up in a stepwise fashion, and in December, it took first place. In December, it appeared again on music broadcasts, and in January of the following year, it took first place on music broadcasts, completing a cycle of reverse driving. It was only 1,058 days after their debut that EXID won first place in terrestrial broadcasting.
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◇’Kang’ in 2020,’Memes’ of teasing to run in reverse = A person who predicted the current situation just when Rain released’Kang’ as the title track of 2017’s mini-album’MY LIFE 愛’ There would not have been. At that time, I was ridiculed by the music video’s somewhat sloppy concept, overconfident lyrics, and radical choreography that deviated from the trend. The video of a high school girl covering this song on the YouTube channel’Pumpkin Exhibition’ became a hot topic, and the original song’Kang’ music video began to draw attention.
However, netizens gathered at the YouTube comment window enjoyed a strangely addictive music video and exchanged conversations that made fun of rain, creating a new play culture. The new word’Kang’ per day’ (I watch the music video of’Kang’ once a day) was created, raising the number of views. Accordingly, the original song made a reverse run that re-enters the top 100 of the melons last year, three years after its release.
The more popular was the remix version. The remix version of’Kang’ with hip-hop label Higher Music musicians took control of the music chart right after the release. ‘Kang Official Remix’, in which Hire Music’s lead Jae-beom Park and rappers HAON, pH-1, and Sik-K participated, recorded first place on the real-time chart right after the release.
/ Reporter Park Joon-ho [email protected]
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