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| ▲ A user is doing yoga while watching the TV of the strategic product’Neo QLED’ released this year. Provided by Samsung Electronics |
■’Neo QLED’ Maximizing Samsung’s unique technology
Innovative improvement in image quality, contrast, and color with’Quantum Mini LED’
‘Learning AI’ technology with 16 neural networks is also applied
The very thin bezel’Infinity Design’ is an interior effect
The video is basic… Home training, games, etc.
Change the space and everyday values to fit the user’s lifestyle
Leading the industry such as wall-mounted TV… No. 1 in the world market for 15 consecutive years
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At the end of last year, Samsung Electronics ranked first in the global TV market for 15 consecutive years, proving a different level of’super gap’ in the global industry. Samsung Electronics unveiled the’Neo QLED’, which has evolved one step further from the existing Quantum Dot (QLED), a representative of premium TVs, through’Samsung First Look’, which was held prior to the opening of the Consumer Electronics Show (CES) 2021 held earlier this year. It took the first step toward the number one place for a year in a row. At this event, Jong-hee Han, head of Samsung Electronics’ video display division (President), expressed his willingness to contribute to creating a sustainable future as well as providing the best screen experience as a leader in the electronics industry. President Han said, “From the concept of’Screens Everywhere’ to provide an optimal display solution in any existing space,’Screens Everywhere’ reflects the lifestyle of more diverse users and protects the future and environment of all of us. We will pioneer the era of’Screens for All’.”
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◇The history of TV that Samsung Electronics has written = Samsung Electronics has led an important momentum of the TV generation change from black and white to color and analog to digital. For example, when the launch scene of the space shuttle Discovery was transmitted as a digital broadcast signal in 1998, a digital TV launched by Samsung Electronics, the first in the world, was installed in the White House in the United States to capture the launch scene in high definition. LCD digital TVs released by Samsung Electronics in the early 2000s are still the most popular products to this day. They also succeeded in popularizing wall-mounted TVs. By releasing the world’s largest 46-inch LCD TV, it made the heyday of LCD TV. In 2006, a so-called’Bordeaux TV’ in the shape of a wine glass was introduced. This product was recognized as a completely new type of TV by lowering the speaker, which was generally located on the side, to the bottom of the TV, and applying a curved edge and red color reminiscent of a wine glass. This was a first-class contributor to Samsung TV’s first place in the global market, surpassing 1 million units in sales within six months of its launch. In 2015, Cadmium-free quantum dot technology was applied to TV for the first time, making a huge step forward in expressing accurate colors. In 2017, this product was evolved one step further and released QLED TV, establishing itself as a representative player in the premium TV market.
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◇ Going beyond’Watching TV’ to’Enjoying TV’ = As an industry leader, Samsung Electronics has continuously developed innovative products that redefine TV based on its unrivaled technology. In particular, recently, products and services that reflect users’ lifestyles and tastes to provide an optimized viewing experience to individuals are being introduced one after another. Samsung Electronics has redefined the role of TV as’TV to enjoy’ beyond’TV to watch’. It is to increase the value of the space where the product is placed and the value of the user’s daily life, not simply a device for content consumption.
A representative example is’Samsung Smart TV’. In 2011, Samsung Electronics released a smart TV with three beats of smart, picture quality, and design, and gained great response from the market. Smart TVs can enjoy a variety of content such as movies, entertainment, news, and sports just like a PC or mobile phone by connecting the Internet, and can act as a home Internet of Things (IoT) hub because they are freely compatible with peripheral devices. Nowadays, as artificial intelligence (AI) technology becomes more common and the importance of IoT is increasing day by day, Samsung Electronics’ smart TV continues to evolve and opens the era of a true’smart home’. Samsung Electronics also continuously introduced lifestyle TV products that reflect the changing lifestyles of consumers. In’The Seif’, which debuted in 2015 and was evaluated as a furniture-like TV, you can enjoy’The Sero’, which is free to switch from side to side depending on the content, and over 1,400 works of art on TV. Lifestyle TVs such as’The Frame’ that can be used,’The Primiere’, a home cinema projector for home use, and’The Terrace’, an outdoor TV that provides the same viewing experience as indoors, even outdoors. It has been presented in a variety of ways. In particular, The Frame is planning to release an improved product this year in consideration of harmony with the space. By reducing the thickness in half, it gives a more frame-like feel, and expands the range of consumer choices by increasing the bezel type to 2 types and bezel colors to 5 types.
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◇ 2021 is the year of’Neo QLED’ = Neo QLED, which represents Samsung TV this year, is a new product that maximizes Samsung’s unique technology. Samsung Electronics introduced a completely new product through three major changes compared to the existing QLED. First of all, the biggest feature is that’Quantum Mini LED’ is applied to the backlight. This product is only 100 to 200 micrometers (1 µm = 1 millionth of a meter), which is one 40-th of the size of the existing product. As the device is smaller, more LEDs are placed in the backlight to dramatically improve the image quality and make use of the details of color and contrast. ‘Quantum Matrix Technology’ is applied, and the brightness of the quantum mini LED is also adjusted in 4096 steps. By efficiently distributing power to the backlight according to the screen brightness, the contrast ratio and black color can be expressed more accurately. A learning-type AI quality improvement (upscaling) technology made up of 16 neural networks was also applied. Regardless of the quality of the input video, it provides the highest level of 8K and 4K resolution.
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Neo QLED can create a sophisticated interior effect by harmoniously matching any space by applying’Infinity Design’ with a very thin bezel. In particular, the 8K model, the top lineup, provides an immersive viewing experience by applying the’Infinity Screen’ with a frame that is almost invisible to the eye. This product has evolved to a higher level not only in display performance but also in software. In addition to watching video contents, the smart convenience function has been greatly strengthened so that you can realistically enjoy a variety of entertainment such as home training, home cinema, and console games that you enjoy at home.