Input 2021.03.23 11:42
Market research firm Counterpoint Research released the’Wireless Earphone Market Report’ on the 23rd.
According to the report, wireless earphone sales in the fourth quarter of last year increased by 13% compared to the previous quarter and 43% compared to the same period last year. It recorded high growth in Asian markets excluding China. In Latin America and Middle East Africa, which are less than 10% of the total market, sales volume increased by 25% compared to the third quarter of last year, showing rapid growth. Growth in major markets such as North America and Europe has slowed somewhat.
Apple maintained its global No. 1 position in the fourth quarter of last year, but its market share was 27%, down 9 percentage points from the previous quarter. On the other hand, Samsung Electronics maintained its second place by raising its market share by 2 percentage points.
Lee Yun-jung, a researcher at Counterpoint Research, said, “Apple has remained the number one in the global market, but its market share has declined little by little over the past year.” I reaped it.”
The market for less than $100 (about 110,000 won), which has been growing at a large scale, was found to have been somewhat sluggish last year. It took up 55% of the total wireless earphone market.
“As the spread of the Corona 19 vaccine expands and consumer sentiment increases, it seems that sales of products priced at more than $100 will increase.” “I said. Counterpoint Research predicts that Apple, which is predicting the launch of new products this year, will lead the market by expanding its market share again.