Winter Fruit King Strawberry Sold More Than OO

Strawberries became a filial piety product this winter. They beat tangerines and won the title of’The King of Winter Fruits’, and they are surpassing beer to top the top in winter product sales.

◆ 9th in 2018 → 2nd this winter

According to E-Mart on the 17th, strawberry sales this winter (December 2020-January 2021) increased 30.4% from the same period last year (23 billion won) to 30 billion won.

As the popularity of strawberries soared, there was a shift in winter product sales. Strawberries, which remained at the top 5 in sales last year, surpassed pork, milk, and beer to rise to second place this year. Considering that there is not much difference from ramen, it is expected to reach the top in sales soon.

E-Mart analyzed the variety diversification strategy as a factor of popularity of strawberries. In fact, in 2018, E-Mart’s strawberry was mainly based on the’Seolhyang’ variety, but from last year it has diversified into’King’s Berry’,’Arihyang’,’Mayquin’, and’Jukhyang’. The share of premium strawberries in December 2018 was about 15% of the total, but in January this year it jumped to 30%.

Since the Mary Queen variety has higher sugar content and almost no sour taste than ordinary strawberries, the demand for young customers with young children is high. It is characterized by the fact that the fruit is hard and is not easily softened. The Arihyang variety grown by the Rural Development Administration is larger and harder than ordinary strawberries, and has a higher average content of vitamin C.

◆ Lunar New Year gift set

Strawberries became the’king of winter fruits’. Of the 30 kinds of E-Mart fruit this winter, strawberry sales account for 30%. Even if you combine apples (2nd place) and grapes (3rd place) that have been booked in advance as a gift set for the New Year in January, you cannot follow the strawberry. Citrus, a synonym for winter fruit, remained in fourth place.

Accordingly, E-Mart will sell 320 tons of strawberries from the 18th to the 24th. This is more than twice as many considering that Christmas and the beginning of the year sales are 150 tons during the peak season of strawberries. The representative variety,’Seolhyang Strawberry (950g),’ can be purchased for 10,000 won, a 20% discount when accumulating Shinsegae Point Card.

E-Mart fruit buyer Jeon Jin-bok said, “With E-Mart’s policy of diversifying varieties since last year, various types of strawberries are loved by customers. We will continue to strive to secure various varieties of strawberries as well as good quality in the future.” Said.

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