Induce public participation with concise messages and various events
[에너지신문] The Korea Energy Agency’s’Winter appropriate temperature campaign’ was successfully completed.
In consideration of the cold weather last winter and the crisis situation of the spread of Corona 19, the Corporation launched a variety of’on-tact’ public participation campaigns. Ontact means that you can escape from the untact life caused by Corona 19 and enjoy various activities online.
The Corporation reorganized the energy conservation campaign that it has been pursuing so far into the’appropriate temperature campaign’, promoted a concise message to set an appropriate indoor temperature (20℃) and promoted various events to form public consensus and induce increased participation.
The Appropriate Temperature Campaign was conducted by focusing on practice in life so that all ages could share, and various age groups could relate to it, such as participatory events using personal SNS, webtoons, and YouTube contents using trot singers and social influencers. It is an evaluation that it has promoted.
In particular, the energy conservation TV campaign in winter expressed the appropriate indoor temperature in winter with intuitive and repetitive lyrics and dances, taking into account the national fatigue for energy conservation. , I am 20 degrees’ challenge.
The 20-degree Challenge, which was held for about a month from December 21 last year, is a challenge in which the people dance 20 degrees or make a rap to the campaign sound source in order to strengthen their determination to practice energy conservation in winter. 58 videos that appeared were received, and about 140,000 views were recorded, including campaign videos.
Young-bae Han, head of the Public Relations Department of the Industrial Complex, said, “By practicing one action, we can respond to crises such as climate change and fine dust and realize a low-carbon society. Said.
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