Will’SNL Korea → Stand-up Comedy’ revitalize, revitalize stagnant Korean entertainment?[SS방송]

[스포츠서울 안은재기자]Will the draft be able to inspire vitality in Korean entertainment that is stagnant?

‘SNL Korea’ announced the resurgence, and’Netflix’, a comprehensive entertainment company, launched’Lee Soo-geun’s Notice Coach’ and Baek Jong-won’s’Back Spirit’ as new entertainment contents to discover Korean entertainment. Expectations were raised as to whether it could inspire new vitality in the Korean entertainment market, where major formats such as family observation and trot were dominated, and public comedy disappeared.

‘SNL Korea’ announced the resurgence. Producer Astory announced that’SNL Korea’ is scheduled to air in the second half of this year through a copyright agreement with the Universal Studios group’s NBC Universal Format. ‘SNL Korea’, which is in the format of the American comedy show’Saturday Night Live (SNL)’, has succeeded in localization starting from Season 1 in 2011 and continuing to Season 9 in 2011.

Astory said, “The flow of media is changing from traditional media to a new platform called OTT. In the media flow that changes to online video service (OTT), there are fewer restrictions on materials than traditional media, and the user-centered element is enthusiastic. I think’SNL Korea’ is the content that can best express the strong OTT characteristics.” He explained the background of SNL’s resurgence.

He said, “These days, comedy programs are disappearing compared to the past, and I think it is a good opportunity to show the unique sensibility of’SNL Korea’ and the comedy that the public wants.”

Netflix, a comprehensive entertainment company, is also planning to introduce entertainment programs’Lee Soo-geun’s Notice Coach’ and Baek Jong-won’s’Back Spirit’ this year. ‘Lee Soo-geun’s Notice Coach’ is a stand-up comedy with comedian Lee Soo-geun in front of it, and continues the lineage of Park Na-rae’s’Nongyeom Alert’. In addition,’Back Spirit’ is the first reality-type series in which a businessman and broadcaster Baek Jong-won shares stories about alcohol and life with people from various fields.

“Entertainment is a genre that is melted into the lives of Korean viewers,” said Kim Min-young, head of content for Netflix Korea and Asia-Pacific. The idea that entertainment is important is becoming firmer, but I don’t know if it can be loved even if it is produced with original Netflix content. It is a situation where we need to develop something new, and’Back Spirit’ and’Lee Su-geun’s notice coach’ are also the process of finding something that viewers want.”

Indigenous OTT Wave is participating in the flow by showing five entertainment contents of last year’s idol entertainment original’Level Up Breathtaking Project’,’Boys Mental Camp’,’M Topia’,’Witches’, and’About Time’. Thanks to K-pop fans, the completion rate is over 80%, and the popular idol entertainment original is scheduled to reopen this year. Wave said, “We provided five entertainment contents exclusively last year, and we have a lot of interest in entertainment production this year.” “We are opening up all the possibilities, including entertainment using overseas IP, and creative entertainment. In addition to the exclusive drama, we are considering it as a growth engine for Wave through expanding entertainment.”

Recently, comedy is absent in domestic entertainment. As the trot craze swept away, diversity was lost. In addition, the format of observational entertainment for child-rearing, couples, and single-person households is dominated, and entertainment programs for comedy itself are difficult to find. In particular, as the KBS’Gag Concert’ ended last year, the comedy was effectively sentenced to an end. In the midst of this congestion, expectations were raised whether the comedy programs such as’SNL Korea’ and stand-up comedy will inspire new vitality. A decided and funny new comedy program made a welcome face.

Reporter Eunjae Ahn [email protected]
Photo|Netflix Wave A Story