Naver is discussing collaboration with BTS’ agency, Big Hit Entertainment. Interest is focused on whether V Live and Weverse can create a synergy effect.
According to the information technology (IT) industry on the 23rd, Naver and Big Hit are considering collaboration to strengthen entertainment competitiveness. In response, Naver Big Hit Entertainment said, “I can’t confirm,” but it is known that they are negotiating the investment method and investment scale, such as simple equity investment and equity exchange.
If’V Live’ and’Weverse’ cooperate
The two companies are competing in the fan community platform market, which has emerged as’Enter’s new profit model’. It is a model that combines commerce by holding paid online concerts and selling exclusive videos and goods based on the community, the window for global’K-pop’ fans to meet with stars. It is showing a rapid growth trend in the wake of the aftermath of Corona 19 last year.
Naver, the ancestor, is’V LIVE Fanship‘Is running. The star manages the fan club It is a paid membership platform that can provide exclusive content and secure fans’ usage data. Naver last year SMIn 1000The fan community platform’Lison(lysn)’to the fanship. SM It was to attract overseas fans of the celebrities. Big Hit last June ‘Weverse‘Has been released. Although it is a latecomer, it attracts singers from Big Hit such as BTS, as well as external singers such as CL and Sunmi to Weverse, and about 1 in 233 countries worldwide700It has grown rapidly enough to record only downloads. The BTS online concert held through Weverse in October last year saw 993,000 people from 191 countries and recorded 49.1 billion won in ticket sales. With this growth, NCsoft has also entered the market. Fan community platform featuring IZone, (Female) Idle, Kang Daniel, etc.Universe‘Will be released. Advance reservations in 188 countries in two months 300Over 10,000 people.
It seems that the reason Naver Big Hit, which used to be a competitive landscape, is thinking about solidarity is because of its’potential’. As the global digital entertainment industry is not yet mature, it is interpreted as a choice to focus on growing the market through cooperation. When collaboration becomes a reality, the global competitiveness of the two companies in the entertainment industry is expected to further strengthen. Earlier, Big Hit worked with YG Entertainment in October of last year.AR) It has invested 12 billion won in Naver Jet, which provides the avatar service’Geppetto’. ZEPETO is a company that spun off from Naver’s subsidiary Snow in May of last year as an independent corporation.
