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The result of the preliminary bidding for eBay Korea, which ended on the 16th, broke expectations and was absent. From this morning, articles about Naver and Kakao’s participation in the war were poured out, but in the end, neither Naver nor Kakao participated.
On this day, Naver announced its plan to strengthen fresh delivery and luxury shopping by exchanging shares worth 250 billion won with Shinsegae Group.
It is reported that Lotte Group, Shinsegae Group, SK Telecom, and MBK Partners (major shareholder of Homeplus) participated in the preliminary bidding. In the case of Kakao, the price of a cryptocurrency (virtual asset) Dicargo (DKA) based on the Kakao Blockchain Ground X platform showed an increase of more than 20% on the virtual asset exchange Upbit, as predicted by outsiders as a promising acquisition candidate.
The industry believes it is because the reason for Kakao’s absence ▲ was not able to find synergy between eBay and Kakao Talk ▲ and the price is not adequate enough to surpass this.
Coupang, listed on the New York Stock Exchange, will reinforce its marketing campaign by installing 5 trillion won of live ammunition, but Kakao’s commerce is’relational commerce’.
An official from the internet industry commented, “Kakao has made various attempts based on SNS such as giving gifts, not just comparing prices, but this is different from Gmarket and Auction.”
The places that Kakao has acquired so far are those that can help sales or attach to Kakao, which means that eBay has less attractiveness.
Another official said, “In the domestic e-commerce market, Coupangbal innovation will accelerate, but in fact, the commerce market is a field that is not very helpful in expanding sales or operating profit.” When it was acquired, it was necessary for the mobility business, but in the case of eBay, it seems to be viewed differently.”
Unlike Kakao, SK Telecom, the fourth-largest e-commerce company in Korea, participated in a preliminary bidding, but SK Telecom is not expected to pay an excessive price of 4-5 trillion won.
On the same day, SK Telecom said, “SKT announced its intention to participate in the preliminary bidding to the organizer of the sale of eBay Korea today. In the e-commerce area, we will review in terms of strengthening competitiveness to provide better service to customers.”