Why did Hyundai and Apple stop discussing cooperation with Apple Car?

In connection with the cessation of discussions on'Apple Car' cooperation between Hyundai-Kia Motors and Apple, foreign media reports that the group's internal concern about the possibility of a subcontractor decline and Apple's secrecy was the reason for the suspension of cooperation discussions.  Meanwhile, after the news of the suspension of discussions on autonomous vehicle development with Apple was announced, Hyundai Motor Group stocks were showing a mixed trend in the securities market at the beginning of the 9th. [사진=연합 제공]
In connection with the cessation of discussions on’Apple Car’ cooperation between Hyundai-Kia Motors and Apple, foreign media reports that the group’s internal concern about the possibility of a subcontractor decline and Apple’s secrecy was the reason for the suspension of cooperation discussions. Meanwhile, after the news of the suspension of discussions on autonomous vehicle development with Apple was announced, Hyundai Motor Group stocks were showing a mixed trend in the securities market at the beginning of the 9th. [사진=연합 제공]

[오늘경제 = 최해원 기자]

In connection with the cessation of discussions on’Apple Car’ cooperation between Hyundai-Kia Motors and Apple, foreign media reports that the group’s internal concern about the possibility of a subcontractor decline and Apple’s secrecy was the reason for the suspension of cooperation discussions.

From the beginning, Apple defined Hyundai Motors and Kia as’consignment manufacturers’ rather than partners, so it did not initially want to share autonomous driving technology.

Amid the announcement that Hyundai Motor Group is not conducting discussions on’Apple Car’, CNN broadcast on the 8th (local time) reported that Apple’s choice of cooperative partners is decreasing.

CNN analyzed that speculation around Apple Car’s partners is growing, but the key is whether Apple will share the technology.

“Maybe Apple doesn’t care about sharing technology,” he said. “In this case, automakers are in a similar situation to’Foxcon’, a Taiwanese company that assembles iPhones for Apple.”

In other words, it is an analysis that Hyundai Motor Company and Kia may become subcontractors of Apple and rather take the initiative of EVs.

Eventually, the media added that large automakers such as Hyundai Motors will reject such cooperation in a’subcontractor reduction’ method.

In fact, it is known that among the executives of Hyundai Motor Company, an allergic reaction to the theory of cooperation raised by some people was spreading because it could be reduced to a’subcontractor’ dedicated to producing Apple cars.

In this regard, Damian Flowers, an analyst at Commerzbank, Germany, pointed out that “Apple will not be willing to share anything,” and “the only thing automakers can get from Apple is the amount of production.”

Previously, Hyundai Motor Company and Kia announced on the 8th, “We are receiving requests for cooperation in joint development of autonomous electric vehicles from a number of companies, but it has not been decided in an early stage.” “We are not conducting discussions on the development of autonomous vehicles with Apple. “He said.

Meanwhile, after the news of the suspension of discussions on autonomous vehicle development with Apple was announced, Hyundai Motor Group stocks were showing a mixed trend in the securities market at the beginning of the 9th.

As of 9:10 am on the day, Hyundai Motor Company was trading at 235,000 won, a 0.43% increase from the previous day. It fell to 232,000 won at the beginning of the market and then turned to an upward trend.

Hyundai Mobis also increased 0.16% to 322,000 won, but Kia Motors is trading at 84,000 won, down 2.20%.

At the same time, the KOSPI rose close to 1% from the previous day and recovered to the 3,100 line, but compared to the previous day, Hyundai Motors (-6.21%), Kia Motors (-14.98%), and Hyundai Mobis (-8.65%) all fell sharply. .

These stocks have soared in the last month as the rumors of cooperation between Apple and Apple Cars emerged last month. However, on the 5th (local time), Bloomberg News reported that Apple recently stopped discussions with Hyundai Motors and Kia for the development of electric vehicles, and Hyundai Motors, Kia and Hyundai Mobis said on the 8th, “Consultation with Apple for the development of autonomous vehicles. It was not in progress,” he said, and dropped significantly.

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