Who is Samsung Electronics Donghak Ant?… `MZ generation metropolitan women`

[이데일리 양희동 기자] In the’Donghak Ant Movement’ from Corona 19, the minority shareholders of the domestic market capitalization No. 1 entrepreneur exceeded 2.15 million. This is a whopping 2.8 times higher than the previous year, and about half of the shareholders, which increased last year, were MZ generations (born in the early 1980s to early 2000s). It is confirmed by numbers that the main axis of the Donghak Ant Movement is the MZ generation under 30s. The number of female shareholders was more than 160,000 than that of males, and the ratio exceeded 50%, the highest since the statistics were written. In addition, the ratio of holders of less than 50 shares and residents of the metropolitan area exceeded 60%, respectively. Based on this, Samsung Electronics’ Donghak ant is summarized as a shareholder investing less than 4 million won as an MZ generation woman living in the metropolitan area.

(Graphic = Reporter Seung-Yong Moon)

“Corona 19 Crisis is an Opportunity”… Half of the increased shareholders are MZ generation

According to the Securities Information Portal Savero on the 12th, the number of small-invested investors at Samsung Electronics as of the end of last year was 2.153969, an increase of 158,5656 (279.0%) compared to the previous year (568313). Last year alone, MZ generations under their 30s accounted for 47.2% of the 158,5656 people who bought new shares of Samsung Electronics, 740,8770 people. In addition, among all shareholders, 80,5077 people in their 20s and 30s proved the fact that they are the main pillar of the Donghak Ant Movement. Minority shareholders under the age of 19 also increased by more than 6 times from 18,301 in 2019 to 11,5083 in 2020, reflecting the interest in long-term investments in high-quality stocks from parents with children as children. On the other hand, the share of shareholders in their 40s or older decreased by 11.67 percentage points from 68.38% to 56.71% during the same period.

This rapid increase in shareholders of the MZ generation can be interpreted as a result of intensive investment in the stocks of Samsung Electronics, the largest Korean company, based on the experience that the Korean stock market rebounded in’V’ after the 1997 IMF foreign exchange crisis and the 2008 global financial crisis. . Last year, the KOSPI index continued to decline after the first corona19 confirmed in Korea in January, and fell to 1,400 units in March of that year. The share price of Samsung Electronics also recorded an intraday low of 42,950 won on March 19 of the same year, plunging 23% from the end of the previous year (55,800 won). However, as expected by the MZ generation, the share price of Samsung Electronics soared to the 90,000 won mark, which is more than doubled from the low, and the KOSPI index also showed a steep rise, breaking the 3200 line.

53% of shareholders are the highest ever… 60% of shareholders invested less than 4 million won

The sharp increase in the number of female shareholders is also an eye-catching part. Among the minority shareholders of Samsung Electronics, 1,153,374 women (53.54%) were women, 168,881 (7.79%) more than men (98,5493, 45.75%). It is the first time since 2005 when the ratio of female shareholders has exceeded 50%. Until before, 49.26% was the highest in 2011.

By region, the share of shareholders in the metropolitan area such as Seoul, Gyeonggi, and Incheon was 61.63%, but slightly decreased from the previous year (63.80%). Also within the metropolitan area, the share of shareholders in Seoul decreased by 3.85 percentage points from 32.17% to 28.32% during the same period, but Gyeonggi and Incheon increased 1 percentage point (27.30% → 28.30%) and 0.68 percentage point (4.33% → 5.01%), respectively. Four regions with more than 100,000 shareholders were Seoul (6184), Gyeonggi (6,09719), Busan (12,888), and Incheon (10,7985).

By share of stocks held, the share of shareholders with less than 50 shares reached 60.9%. Based on the closing price of Samsung Electronics on the 11th (82,000 won), investments were less than 4 million won, of which 35.07% of shareholders owned more than 10 to less than 50 stocks, and 25.83% were less than 10 stocks. Followed. In contrast, the number of shareholders with more than 10,000 shares, which can meet the requirement of major shareholders (holding more than 1 billion won), decreased by 5% from the previous year (7425) to 7065.

Due to the change in the composition of shareholders following the Donghak Ant Movement, such as the rise of the MZ generation, Samsung Electronics is also actively introducing a new system. Accordingly, Samsung Electronics first introduced online broadcasting for shareholders at the regular shareholders’ meeting on the 17th. In addition, shareholders were able to solve their curiosity about the company through online preliminary and watching questions, even if they do not attend the shareholders’ meeting.

An official from Samsung Electronics said, “In consideration of the implementation of social distancing and the increase in the number of shareholders due to Corona 19, we are conducting an online broadcast for the first time in order to increase the accessibility of shareholders to participate in the shareholders’ meeting.”

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