As the video streaming market grows to 203 trillion won,
In the midst of advancing video services for each service
Start-ups that have secured core technology are refocused
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HyperConnect, which services the video messenger app’Azar,’ was acquired by a match group that services Tinder for 1.9 trillion won. One of the factors behind the’jackpot’ of close to 2 trillion won after 7 years of founding is the technology related to video transmission of HyperConnect. In addition, startups that have secured the technology to become the’second hyperconnect’ are being refocused.
According to HyperConnect on the 11th, Match Group, which operates over 40 photo-based services including’Tinder’, has applied video services to the Tinder app since the second half of last year, but suffered from lack of technology. In this situation, the technology possessed by HyperConnect came to be attractive. With the Azar app, you can connect with people around the world via video with a single swipe. It is thanks to the web RTC (Real Time Communication) technology commercialized for the first time in the industry. HyperConnect uses this technology to stably provide up to 85 million video calls per day on the Azar app. In particular, it has gained sensational popularity in India, Europe, and the Middle East, providing seamless video calls even in regions with low battery consumption and poor network environment. The Match Group plans to enhance the service by using HyperConnect’s technology for 40 services including Tinder.
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According to Million Insights, a global market research firm last year, the global video streaming market is expected to grow to 203 trillion won ($184.3 billion) in 2027. The annual average growth rate reaches 20.4%. As the market centered on video streaming grows, there are more start-ups that provide video as a core service in Korea.
In Korea, video services are mainly used for commerce to grow the market. First of all, in the case of’VReview’, the first artificial intelligence (AI)-based video review service in Korea, the number of VReview video reviews last year increased more than 7 times compared to the previous year. VReview, which started with the thought of “Is it possible to access vivid reviews through video rather than photos,” is a platform in which AI chatbot, a proprietary technology of its own, collects video reviews of real buyers and automatically uploads them to online shopping malls. It is evaluated that it helped increase the sales of shopping malls by raising the shopping cart conversion rate to 20%. Currently, there are more than 1,860 shopping malls introducing V Review. In addition, the cumulative number of impressions of purchase reviews through the V Review widget exceeded 400 million, showing explosive growth.
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Yokus, a video-specialized start-up, developed a live beauty commerce service’My View Tip’ to show information about the product in the video while playing the video and designed the service so that the video does not have to be terminated even when making payment. Yokus explained that flip-flop, a video technology developed independently, was the reason why Yokus was able to streamline the purchase stage and transmit two videos with high quality during live broadcasting. According to Yokus,’FLIPFLOP’, a service-type software (SaaS), compresses and converts ultra-high-definition videos up to 20 times that of the original without deteriorating image quality, and transmits two or more videos at the same time without interruption.
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In addition, FordyPlay, a video relay solution startup, provides a 4D special video production solution. Fordyplay’s 4D special video production solution is a technology that creates images that transcend time and space by shooting with dozens of cameras. It is used in sports, movies, dramas, and music videos to show scenes full of urgency in real time. The movement of the subject is rotated 360 degrees and can be checked over time.
Among them, the ‘4DReplay’ system, which is a time slice video generation solution, is actively used for highlight scenes of sports events. It is a 4D time slice video production system that generates images of moving objects from multiple angles in real time using about 100 cameras.It is possible to edit and transmit within 5 seconds using images taken with the camera without separate rendering work. Suitable.
In particular, the technology was recognized as it was applied to major domestic and international sports events such as the Major League (MLB) and National League Championship Series (NLCS), 2020 Korean professional baseball playoffs, Korean series, and Korean professional football. Last year, it succeeded in attracting 15 million dollars (16.6 billion won) of investment.
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An industry insider said, “Providing a seamless and stable video transmission service even on mobile and in poor network environments has made HyperConnect’s differentiation. It will be”.
/ Reporter Jung Hye-jin [email protected]
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