Tenman’s Master Fit Suit’Bulty’
Shinsegae Inter sales exceeded 270%
Developing a silhouette that fits the Korean body shape
Design improvement three times a year by reflecting customer opinions
Last year, the demand for suits plummeted due to working from home, but the sales of Shinsegae International’s online fashion brand’Tenmans’ surged. This is because the brand’s suit, which was introduced with a design that adheres to the marketing and basics of’clothes that can be worn for 10 months of a year’, has been word of mouth as a’introductory suit’ by 2030 women who are new to society.
Shinsegae International announced on the 2nd that Tenmans, an online-only fashion brand, exceeded its target sales of 270% last year. Tenmans’ sales surged thanks to the popularity of its flagship product,’Master Fit Suit’. The Master Fit Suit is Tenmans’ best-selling product, which has been ranked No. 1 in sales since the launch of Tenmans. Two months’ worth of supplies were sold out a week after the launch in February of last year, and the 10th reorder has now progressed.
Master fit suits are characterized by concise design, good quality fabrics, and timeless style. An official from Shinsegae International explained, “This is because we developed products that are faithful to the basics that customers need most through thorough market analysis from the planning stage.”
Tenmans collaborated with Seo Wan-seok, a master of three-dimensional patterns, to create a suit that best fits the body shape of Koreans. The jacket has a’golden length’ that goes well with any bottom, and has developed an unfashionable shoulder line and a lapel shape that can fit well with any face shape. The pants were made by studying the length and design that can make the legs look slim and long. The length can be selected for each body type, and various styles of skirts were introduced together to increase utilization.
The material is a stretch material that stretches in all directions. Excluding midwinter and midsummer, the moderate thickness that can be worn for 10 months is one of the popular factors. Tenmans has improved product design three times a year, reflecting consumer opinions.
An official from Shinsegae International Tenmans said, “75% of customers who purchase master fit suits are women in 2030,” and “We will continue to improve our products for the MZ (millennial + generation Z) generation.”
Tenmans is holding a special exhibition such as 10% discount on all products until the 7th of this month for beginners who are taking their first steps in the new spring society.
Reporter Jeon Jeon-ri [email protected]
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