A new filter has been created so that the people of Delivery (Baemin) can sort the list of vendors in the order of exposure in the order of’delivery fast’ and’delivery tip low’, and reactions are mixed between consumers and store owners./Photo = Hankyung DB
The nation’s No. 1 delivery app (operation program), the People of Delivery (Baemin), has applied a new filter to sort by’fast delivery’ and’lowest delivery tips’ when searching for a store on the 14th, hitting the industry. This is happening. While consumers welcome it as a “necessary function,” restaurant owners are concerned that it could spark competition and increase the risk of accidents for delivery people.
Consumers “Can save time and delivery fees…needed functions”
The’Delivery Fastest’ and’Delivery Tips Lowest’ filters newly applied to the Baemin app on the 14th. /Photo = Baemin app capture
According to the industry on the 22nd, on the 14th, Baemin applied a new filter so that you can see the list of companies in the order of less delivery time and less delivery fee.
In the existing sorting method, companies that have subscribed to advertising products such as’Ultra Call’ and’Open List’ are exposed at the top, but the advertising products are not exposed in the newly applied filter.
With this, consumers are welcoming, saying,’The necessary functions are finally applied.’ University student Park Da-young (26) said, “To order one tteokbokki, it often took an hour to deliver,” he said. “I used to think that it would be enough to go out and eat at this time.”
Mr. Park said, “It’s annoying to go outside, so I order them to deliver, but don’t they do it with the intention of saving travel time?”
Kim Hee-joong (33), an office worker who orders food by himself, said, “There were cases where the food cost was 8,000 won, but the delivery fee was 4000 won.” “No matter how convenient the delivery service is, but the belly button was bigger than the stomach, so I thought I was wasting money.” Said. He then expressed satisfaction, saying, “Because you can sort the companies in the order of the lowest delivery fee, I think we can reduce the expenditure for delivery fee.”
Self-employed, “The risk of a delivery worker’s safety accident increases… the burden of expenses is also transferred”
On the 18th, on the Blue House National Petition bulletin board, an article titled “I petition for the tyranny of the change of national policy of delivery” was posted.
However, among self-employed people, voices of dissatisfaction that the new sorting criteria increase the risk of safety accidents for delivery workers and increase the burden on self-employed people have come out.
Yeom Gyeong-hoon, 41, who runs a coffee shop in Cheongnyangni-dong, Dongdaemun-gu, Seoul, said, “The problem of safety accidents of delivery workers is becoming a social issue.
The complaints of business owners were also posted on the Blue House national petition bulletin board. On the 18th, a petitioner pointed out in an article titled’I petition for the tyranny of changes in national policy of delivery’, pointing out that “pursuing fast delivery will also increase the risk of safety accidents.” It wasn’t long. If you can turn it back, please turn it back.”
Next, regarding the’Delivery Tips Low Order’ sorting filter, he said, “In the existing system, some of the delivery charges are paid by the customer, and the rest are paid by the self-employed.” The self-employed has to bear the costs that the customer had to pay,” he said.
Some point out that “I paid the advertising fee…
The complaints of self-employed people who were spending advertising expenses by subscribing to advertisement products such as’Ultra Call’ and’Open List’ are also growing./Photo = Yonhap News
The complaints of self-employed people who were spending advertising expenses by signing up for advertising products such as’Ultra Call’ and’Open List’ are also growing.
In the online community where small business owners and self-employed members are members,’I’m the President because I’m sick,’ a self-employed person said, “Recently, the sorting system has changed since the inflow of new people through Baemin has rapidly decreased.” It is embarrassing to expose it in the order of’soon’ and’lower delivery fees’,” he raised his voice.
Another self-employed person also said, “I increased advertising costs, but sales are decreasing,” and “Why does Baemin update the system in this way to confuse business operators?”
In response, the graceful brothers who run Baemin expressed their position that the system was reorganized for the convenience of consumers, and that it would be helpful to the businesses in the long term.
An official of the elegant brothers explained, “Platform companies always improve their functions to increase customer usability,” and “there were many requests from customers for fast delivery and low delivery cost, and that part was reflected.”
“If Baemin becomes an app that reflects the needs of consumers, as a result, it will be profitable in the long term to stores, too.” I’m looking forward to it,” he added.
Reporter Lee Mi-kyung, Hankyung.com [email protected]