It is clear why Na Kyung-won, former member of the People’s Power, appeared on the TV Chosun entertainment program’The Taste of Wife’. From the standpoint of TV Chosun, he can be noted as a leading politician, and former lawmaker Na can raise awareness and improve his image ahead of the challenge for re-election of the mayor of Seoul in April. Of course, there were criticisms that the entertainment program has become a means of public relations for politicians.
Actually, the audience rating for the episode was higher than usual. Looking at the data from Nielsen Korea, the viewership rating on the 5th (130 episodes), when I was a former lawmaker, recorded 11.2% (the highest rating per minute 15.4%). Just before last year, December 29 (129 episodes), the audience rating was 6.3%, and the wife’s taste rating for the last two months was 7-8%.
In entertainment programs in which politicians appear, the personal appearance of the politician is usually shown rather than conveying political information. As reality entertainment has become more common in recent years, this phenomenon has intensified.
Looking at’The Effect of TV Talk Show on the Formation and Evaluation of Politician Image’ (Doctor Song-Hyun Cho), entertainment generally showed a positive effect on image improvement. The study analyzed Moon Jae-in, Park Geun-hye, and Ahn Chul-soo, who appeared in SBS’Healing Camp’ ahead of the 2012 presidential election, especially pointing out that it was used as an opportunity to supplement the limitations of existing images of politicians or to show new images. do.
Specifically, in the case of Candidate Jae-in Moon, “The high proportion of’charisma’ is the influence that highlights the nature of candidate Moon’s’special warrior origin’. This contrasts with the image of existing candidate Moon such as’Roh Moo-hyun’s shadow’ and’Exemplary student’. Candidate Park Geun-hye explains that personal characteristics, especially common people, emerged as a key keyword in the study.
According to the study, in 1996, candidate Kim Dae-jung was the first presidential candidate to appear in an entertainment program in Korea. He appeared on MBC’s’Sunday Sunday Night’ and showed humanity and witty humor, taking off the existing image of a fighter for democracy and reborn as an oil painting image. Since then, politicians have appeared in entertainment programs to change their image and make up for their weaknesses.
From this point of view, if you look at the’Taste of Wife’, which was released on the 5th, on the 5th, you can see the image of the former legislator and the image to change through TV Chosun appearances.
I, former lawmaker, accused my daughter of correcting her daughter’s college grades before the prosecution was not accused of being accused, her son’s suspicion that she was illegally listed as the first author on a Seoul National University medical school poster (research presentation) while in high school, and the rumor of a birth in Los Angeles, USA. received. In addition, there were suspicions of corruption in budget execution such as the Organizing Committee of the Winter Special Olympics, and in the case of my former lawmaker’s father, allegations of abandonment were suspicious of work, but recently the prosecution was not charged.
In summary, former lawmaker I suffered from suspicion of so-called’mother chance’ preferential treatment and suspicion of financial corruption against children. In particular, conservative party politicians from Seoul National University law school and judges have argued that they attend a dermatology department worth 100 million won in the past, so there is also an image of a vested or rich politician. In this broadcast of’The Taste of a Wife’, there were many scenes taking into account these existing images.
The broadcast started with a scene where a former member of the lawmaker wakes up in the morning to wash his face. The cast exclaimed “there is human beauty” in the scene where the face was revealed and the head was covered with bubbles. In the scene where the skin was applied in the bathroom after washing, the subtitles such as “Simple dressing table without unity” and “Squeezed beauty treatment in the corner of the room” and the cast comments “You are very flirty” showed a simple appearance.
Most of the broadcasts were related to my former lawmaker’s daughter. The daughter appeared in the scene playing the drums while listening to the songs of BTS. The sound of music in the room led to a scene where former lawmaker Na and his husband, Judge Kim Jae-ho, entered the room and smiled proudly and enjoyed it together. It looks good in itself, but whenever the daughter of a former lawmaker with Down’s syndrome appears in the media, it is pointed out that she uses it for elections by stimulating her sympathy.
“When I first gave birth to a child with a disability, I was devastated. It was difficult because I didn’t know how far I could do it,” he said. “If you keep giving opportunities to children (disabled) and challenge them, they will play a good role in society. It seems very important that we give them a chance.”
Afterwards, the contents focus on showing the daughter’s subjective appearance. It is a scene that cares about the image stained with’Mom Chance’. My former lawmaker and the cast talked about why my daughter came to play drums. Twelve years have passed since my daughter “I love to radiate” drumming, and the cast praised her for her drumming skills.
In addition, she said that her daughter recently attended an employment academy and obtained three licenses by herself in a year. I, a former lawmaker, emphasized that my daughter is preparing for a job by herself, and the cast helped with words such as “My daughter can’t go with her hands.”
In particular, at the end of the broadcast, the mother, dad, and daughter gathered to talk about the daughter’s marriage, emphasizing the daughter’s independence. I, a former lawmaker, say, “Let’s not marry, live with my mother,” but my daughter is determined to get a job and get married. Dad showed regret at this daughter.
After the daughter got a job and got married and became self-reliant, she said, “I will feed my mom and dad,” and the cast members said, “It’s really pretty”, “I’m glad,” and “I’m going to cry.” I praised the former lawmaker’s daughter.
Among the comments posted on the political articles related to my former lawmaker’s mayoral election, mentioning the broadcast and saying, “I have raised my daughter well,” some of which were critical of my former lawmaker. Even if I don’t support it politically, I admit that I raised my daughter well, which suggests the effectiveness of broadcasting.
On this day, the son of a former lawmaker did not appear on the air. They announced that they were enlisted in the military, saying that the recording took place two days before the enlistment. This is the effect of dispelling the suspicion of the US’farm birth’. On the day of my son’s enlistment, the story that the former lawmaker couldn’t go to the military base because he attended the trial also created regret. Former lawmaker Na is indicted for a case where the opposition party used force to stop the National Assembly’s pass-track when he was the leader of the Free Korea Party.
On this day, the broadcast devoted the most amount to showing the appearance of a harmonious family. Three families prepared breakfast and dinner together, and there were scenes where three generations, including the father and mother and daughter of a former lawmaker who had been accused of being misappropriated until recently, walked around the Han River together and talked about the past. Reproduction of the politician’s common and family-friendly appearance is clichéd, but essential.
Regarding the criticism that the appearance of’the taste of a wife’ is’image politics’, on the 8th at MBC’Kim Jong-bae’s attention’, Gyeonggi Gyeonggi Governor Lee Jae-myeong also appeared on a (entertainment) program for a long time. I think it seems.” On the 12th, TV Chosun’s’The Taste of Wife’ will feature Park Young-seon, the Minister of Small and Medium Venture Business, who is attracting attention as the mayor of Seoul.
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