Naver has been quiet since the third quarter of last year(362,500 +4.17%) Stock prices have been soaring this month. It is breaking the record high every day. The market is highly evaluated for its expanding market dominance in various fields such as webtoon, entertainment, and commerce through equity acquisitions and large-scale investments.
On the 2nd, Naver closed the deal at 362500 won, up 4.17%. During the intraday, it recorded a record high of 373,000 won. The stock price, which surged throughout the first half of last year as a representative non-face-to-face beneficiary, has been adjusted since September, but is rebounding by 23.93% this year.
It is an analysis that investors give high marks for Naver’s expansion of the platform business. In the webtoon and web novel sector, Naver plans to increase its market dominance through the acquisition of the North American webtoon platform, Wattpad. Yoon Eul-jung, a researcher at Shinyoung Securities, interpreted, “As the growth potential of the webtoon and web fiction market has emerged, the rise in ransom prices of platform companies and content providers (CP) is the reason for the rise in stock prices. In the commerce sector, following CJ Logistics last year, it is expanding cooperation with other operators such as Shinsegae Group.
The media content sector is a big hit(232,500 +6.90%)The acquisition of a stake in BNX, which operates’Weverse’, a fan platform of the company, became the material for the stock price rise. “The number of people staying on the platform and platform loyalty are key in the platform business,” said Lee Chang-young, a researcher at Yuanta Securities.
The securities industry expects Naver’s share price to continue to rise. After Naver announced its 4Q results, 19 out of 21 securities companies raised their target prices at once. According to F&Guide, a financial information company, the target price of Naver, estimated by a brokerage company, is on average at 443,750 won, more than 20% higher than the current stock price. Securities companies predict that Naver’s operating profit for this year will reach KRW 1.41 trillion, up 16.5% from last year.
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