Expert “Achieving achievement, helping to relieve depression”
Self-development app growth… Last year’s best-selling number 1 self-help book
Graduate student Kang Min-ji posts Miracle Morning’certification’ on his Instagram every day. Provided by Minji Kang.
The clock that appears in the video starts flowing from 5:30 am. There is a picture of diligently taking notes while looking at a notebook and a picture of writing a newspaper. This is an Instagram of graduate student Kang Min-ji (31). Kang wakes up at 5 am every day since November last year and sits at the desk with coffee or tea to wake up. Study foreign languages and read newspapers for three or four hours. On Kang’s Instagram, postings containing contents such as what he has studied and what he thinks while studying are constantly uploading. Mr. Kang said, “I thought I needed time to invest for me, but it was difficult to squeeze the time out of my daily routine.”
Recently, a new self-development trend called’Miracle Morning’ is popular among the younger generation in 2030. Miracle Morning is a concept derived from a book of the same name published in 2016. It means getting up early before the start of the day to study, exercise, and meditate. Experts explain that this desire for self-improvement is a psychological and social phenomenon that tries to recover oneself from the daily life destroyed by the prolonged coronavirus infection (Corona 19).
“Wake up at dawn to overcome lethargy”
Kim Shin-hyo, a 30-year-old office worker, also started Miracle Morning this year. As soon as I wake up at 5:30 am, I open my book in bed. Before going to work, I spend my time studying work-related and English. Mr. Kim said, “Most of the things that happen in the world cannot be changed by my own power, but I felt happy because I thought that I could change the day I spend.”
Park Mo, 33, an office worker preparing for a job change, wakes up at 4 am for half a year. One hour of meditation and yoga, and two hours of online lectures or reading. Mr. Park said, “As the company’s situation became difficult due to Corona 19, I came to think that only the company could not be trusted,” he said. “I am preparing to change jobs by taking advantage of the early morning hours to take advantage of internet lectures because it is difficult to make time separately.”
YouTuber’Miracle Dalkong’ is posting the review of Miracle Morning as a video on YouTube.
MZ generation (millennials born in the early 1980s to 2000s and Gen Z born in the mid-1990s to early 2000s), they shared their Miracle Morning activities on social network services (SNS) such as Instagram and YouTube. There are many cases of’authentication’. There are only about 300,000 hashtags related to Miracle Morning on Instagram. This is because you can share your own activities and share the concerns and empathy of the people you work with.
“Miracle Morning,” a job-ready YouTuber, said, “I started Miracle Morning because of my weakness.” He explained.
“Finding controllable in an unstable society”
It is analyzed that the Miracle Morning fever is a’reaction’ caused by Corona 19. The number of people complaining of stress and depression has increased as social activities have greatly decreased due to social distancing, cancellation of meetings, and refraining from going out and traveling.
According to the Health Insurance Review and Assessment Service’s’Key Statistics on Medical Expenses for the First Half of 2020′, the number of days to visit the Department of Mental Health in the first half of last year was 6.14 million, an increase of 10.4% from the same period last year (556 million days). During the same period, medical expenses also increased 18.2% from 281.5 billion won to 332.7 billion won.
Experts explain that such self-development can help relieve depression and anxiety. Lee Dong-gwi, a professor at Yonsei University’s Department of Psychology, said, “Every time the instability of society increases, the phenomenon of self-development occurs among individuals who feel a sense of crisis. It’s about paying attention to what you can do.” He said, “Continuing to make small achievements helps a lot in creating a sense of self-efficacy.”
Self-development-related industries also grow
As more and more people pursue small achievements in their daily lives, such as Miracle Morning, related industries are also growing. A representative example is’Challengers’ of the startup White Cube, which successfully attracted 5 billion won in investment last month. Challengers developed by this company is a non-face-to-face self-development app that allows you to steadily develop yourself using a prize money and fine system. Challengers’ cumulative transaction amount reached 81.4 billion won as of the end of last year, more than three times higher than 24 billion won in 2019.
More and more people are looking for self-help books. Last year’s self-help book, The Sea, was ranked No. 1 in this year’s bestseller in four major bookstores in Korea. An official from Ready, who serves the e-book platform ReadiBooks, said, “Since the spread of Corona 19, the demand of subscribers for economy, management, and self-development is increasing.”
Reporter Kim Nam-young [email protected]