Volvo electric vehicle brand Polestar will enter five markets this year, including Korea in the Asia-Pacific region. New markets include Korea, Singapore, Hong Kong, Australia and New Zealand. Polestar plans to expand its business area to a total of 18 markets by the end of this year, including three additional markets in addition to the five markets.
Thomas Ingenlath, CEO of Polestar, said, “We are empowering the Polestar brand to strengthen and grow. I am very happy to see you.”
Preparations such as detailed product launches in five new markets are being carried out step by step, and product release schedules will ultimately be confirmed later in accordance with the preparation of various items for each market and the establishment of an online sales platform. Detailed information including detailed model specifications and product prices will also be announced later for each market.
In Korea and Australia, the establishment of a separate corporation for Polestar is underway with the selection of the general representative director. In Korea, the establishment of Polestar Korea was completed under CEO Jongsung Ham. In Australia, Samantha Johnson oversees the local subsidiary. In other markets, it will be operated on an importer basis, and local partners will be confirmed later.
“We are currently in the planning stage for specific launch timings or details for each market, and we have started recruiting key personnel,” said Nathan Forshaw, Head of Polestar China and Asia Pacific. By organizing the whole process consistently, we will assure our customers a genuine and consistent Polestar brand experience anywhere in the world.”
On the other hand, details such as exact model specifications and price information for each market will be released later in time for the official release.