[라이센스뉴스 정재혁 기자] Heungkuk Life Insurance, desperate for profitability improvement this year due to sluggish performance last year, has been struggling since the beginning of the new year due to an unexpected volleyball team problem.
It is pointed out that the disagreement among the players has recently revealed that certain players have been subjected to “school violence”, which can negatively impact the parent company’s image as well as sales.
According to the insurance industry on the 10th, Heungkuk Life Insurance (CEO Park Chun-won) is suffering from various controversies surrounding the Pink Spider Volleyball Team.
Before this season, Heungkuk Life Insurance Volleyball Team recruited national setter Lee Da-young as’volleyball empress’ Kim Yeon-kyung and free agent (free agent), and it was evaluated that it had built the strongest power ever together with the existing national striker Lee Jae-young. In particular, Lee Jae-young and Lee Da-young received high attention from the public because they are twin sisters.
In fact, Heungkuk Life Insurance ran 10 consecutive victories up to the second round, but recorded a helpless defeat in the recent game, and an abnormal atmosphere within the team was detected. The story of the discord between Kim Yeon-gyeong and Lee Jae-young and Da-Young Da-young, who had been circulating only by rumors, was accepted as a prerequisite, and even talked about Lee Da-young’s attempt to make an extreme choice.
In the midst of this, as sisters Jae-young Lee and Lee Da-young revealed that they were abused during school days, the Heungkuk Life Volleyball Team is in a state of’Pungbi Parksan’ internally. According to the revelation article, there were more than 4 victims and about 20 cases were mentioned.
Sisters Lee Jae-young and Da-young Lee, who were alleged as perpetrators, threatened the victim with a knife, and were known to demean and curse the victim’s parents. However, the author who made the disclosure said in a new post that afternoon, “the perpetrator expressed his intention to apologize.”
Heungkuk Life Insurance, who operates the volleyball team, has not made an official position on the controversy surrounding the volleyball team in recent years, but it is reported that they are struggling with a countermeasure internally. Heungkuk Life Insurance has been actively using volleyball team players as advertising models for marketing.
Moreover, such sports marketing has a significant advantage in enhancing the corporate brand image, but it is also likely to become a’double-edged sword’. In addition to this controversy, Heungkuk Life Insurance has been on the verge of being “permanent expulsion” by participating in a “matchmaking” in 2012.
On the other hand, Heungkuk Life Insurance is not good from the start in that this incident occurred in the midst of trying to improve earnings this year after appointing a new CEO Park Chun-won at the end of last year.
Heungkuk Life Insurance’s cumulative net profit for the first to third quarters of last year was 71.1 billion won, down 41.4% from the same period of the previous year (121.4 billion won). It was crucial that the initial premium for the TM (telemarketing) channel, the flagship sales channel, was reduced by more than 60% due to the corona 19 effect.
As the corona gradually shows a trend of subsidence this year and performance is expected to improve, there are voices of concern that an unexpected bad news for the volleyball team will erupt, not only damage the corporate image, but also adversely affect the sales force.
Related, an official in the insurance industry said, “When a controversy arises from the standpoint of a company operating a sports club, rapid evolution is necessary, but Heungkuk Life seems to have already missed that point.” “The more the controversy expands and reproduces, the more it hurts the corporate image and sales power. I can give it.”