Virtual and Real Media Art’Jeffrey Shaw’ – Sciencetimes

From Australia, Jeffrey Shaw (1944~) studied architecture and art history at the University of Melbourne and studied sculpture at the Breda Academy in Italy. As a member of the Eventstructure Research Group (ERG) of the Technology Center (ZKM), he is a leading artist of contemporary digital new media art, showing various interactive visual art and installation art using various digital technologies.

Legible City Ⓒ Jeffrey Shaw

Jeffrey Shaw’s 1989 work’Legible City’ is an interactive installation art in which the audience enters a virtual’text city’ composed of computer graphics like a game while stepping on the pedals of a bicycle fixed in the exhibition hall. The virtual’text city’ simulates the space of real cities such as Manhattan, Amsterdam, and Karlsruhe, and the audience selectively experiences the virtual space through a small monitor map in front of a bicycle in a huge city on the screen. <관련동영상>

Regarding’Legible City’, where a virtual journey in a city of sentences and words becomes a kind of reading journey, recombination of texts and a new connection of meanings, Jeffrey Shaw said, “Bicycles create a tension or control relationship between reality and virtual space. This work shows virtual reality, but I wanted to create a paradoxical situation where it works with the human body in real space and becomes a kind of’mirror reality’ in which virtual reality returns to reality.” Explained.

As the title of the work’Legible City’ suggests,’Legible City’ does not stop at creating virtual reality itself, but makes the audience conscious of their physicality again as they move back and forth between virtual and reality. Searching for a virtual city in his work is to search for an epic relationship with a real city. Therefore, for him, the realization and experience of virtual reality can be understood as regaining a sense of reality.

Pure Land Ⓒ Jeffrey Shaw

Jeffrey Shaw’s 2012 work’Pure Land’ is a 360-degree panoramic projection based on the murals of Dunhuang caves in China, which were registered as UNESCO World Heritage Sites in 1987, and Dunhuang Stone Caves were a national cultural heritage in China in 1961. It is a world-class heritage designated as the National Heavy Cultural Heritage Protection Unit of Korea. It has more than 600 caves and murals spanning 1,600 meters, and is sometimes referred to as’Caves of the Thousand Buddhas’.

In particular,’Pure Land’ is a virtual three-dimensional image through a 360-degree visualization system AVIE (Advanced Visualization and Interaction Environment) in a 1:1 sized mural of cave 220, where Yaksa Nyorae, a ministry of medicine and medicine It is an embodied work. ‘Pure Land’ uses various elements such as 3D modeling, virtual magnifying lens, stereoscopic glasses, animation, sound, and virtual performer to show the world of vivid digital augmented reality (Augmented Reality) composed of virtual reproduction and multi-layered multimedia to the audience. . <관련동영상>

mARChive Ⓒ Jeffrey Shaw

‘MARChive’ is a large 360-degree interactive projection installation art reminiscent of the interface of the’pre-crime’ system in the 2002 sci-fi film’Minority Report’ directed by Steven Spielberg.’mARChive’ is Sarah Kenderdine, David Chesworth, Dennis Del Favero. It is a participatory and collective framework based on more than 80,000 collections of Melbourne’s Victoria Museum, which was co-produced by Jeffrey Shaw in 2014 with Tim Hart and others.

‘mARChive’ is a kind of data browser and metadata system. It presents an intuitive and creative platform through which visitors can explore the rich cultural property data of the museum through the interactive tablet interface with the AVIE 360 degree screen. . Exploration and experience connect not only the subject of a single item, but also the comparative relationship between different collections, and form data of infinite permutation. <관련동영상>

Animals album jacket Ⓒ Pink Floyd

In 1977, Jeffrey Shaw also featured progressive rock band Pink Floyd with a helium balloon pig’Algie’ in the background at the Battersea Power Station near the River Thames, known as a British landmark. He also designed the jacket for the album’Animals’. ‘Algi’ was actually produced as a super-sized hot air balloon pig and appeared in numerous performances by Pink Floyd. <관련동영상>

Jeffrey Shaw, who said he was influenced by Fluxus, EAT (Experiments in Art and Technology), Yves Klein, Piero Manzoni, Marcel Duchamp, etc. Professor at Karlsruhe University of Arts and Design and College of Fine Arts, University of New South Wales (UNSW), Professor of School of Creative Media, City University of Hong Kong and Central Academy of Hong Kong of Fine Art, Beijing).

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