‘Vinsenzo’ Chung Jung-won “No Collaboration” on Chinese Bibimbap PPL

In the tvN drama’Binsenjo’, a traditional Korean food bibimbap appeared as an indirect advertisement for Chinese products, and viewers criticized it. Chung Chung-won started to draw a line saying that the company is not related to Chinese products.

Chung Chung-won said on the official website on the 16th, “In relation to the Chinese brand Zhaiguo PPL, which was recently inserted in tvN’Vinsenzo,’ the contents of the collaboration with our Chungjungwon brand have been mentioned in various media, but this is not true.

Chung Chung-won said, “It is not a form of a joint venture”, saying, “It is only a simple supply of kimchi raw materials produced for Chinese consumers at a local factory in China to Zhaiguo.”

“This product is a product manufactured and distributed independently by Zhi Guo, and our company does not engage in Zhi Guo’s domestic marketing activities or PPL,” he emphasized. “There is also no collaborative activity such as product joint development.”

In the 8th episode of’Vinsenjo’ aired on the 14th, there was a scene where Vincenzo (Song Joongki) and Hong Chayoung (Jeon Yeobin) eat bibimbap-type Chinese instant products.

Recently, while China has repeatedly asserted that Korean traditional cultures such as Kimchi and Hanbok originated in China, controversy has spread as points have been raised as to whether it is the right decision to appear in Korean dramas as traditional Korean foods as Chinese products. Suspicions have also been raised that the product is the result of collaboration between Chungjungwon and a Chinese company.

Social Relations Network Service (SNS) criticizes such as “Had and bibimbap…Vinsenzo PPL tasted in the capital of the continent”, “Vinsenzo was top-ranked on Netflix, but did we have to make bibimbap PPL with Chinese food?” Public opinion spread.

While tvN’s official position in this regard has not been released, Chung Chung-won drew a line on the suspicion of a joint venture with a Chinese company, and said, “The activity of simply supplying our raw materials from a local supplier in China has caused concern to customers as the recent issues intertwined with them.” I apologize for it.”

Reporter Jeong Hye-jeong [email protected]