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| (Jung Yong-jin, Vice Chairman of Shinsegae Group, Instagram) © News1 |
Jeong Yong-jin, vice chairman of Shinsegae Group, fell in love with’Pumgwitem’ (a product that is causing the phenomenon of shortness),’Tokbuk Chip Choco Churros’. Orion laughed at vice chairman Jung’s surprise promotion on Instagram.
On the 25th, Vice Chairman Jeong posted a photo of the Choco Churus Flavor product on his Instagram account with the hashtag’#Ah Jinja #What?’.
Looking at the content alone, it might seem that the vice chairman Jeong is complaining about the product. However, the netizen is rather interpreting it as the affectionate complaint of Vice Chairman Jeong,’What if the sweets are so delicious?’
In the post, there were comments saying’I wish I could sell it at E-Mart’ and’I want to buy it too, seeing the photos’, and hot interest was drawn.
It is unusual for Vice Chairman Jeong to publicly announce other sweets other than those launched by E-Mart’s own brand,’No Brand’. Orion also couldn’t hide the color in this surprise promotion. An official from Orion said, “I hope you enjoy it,” and “Thank you for your interest.”
Cobuk Chip Choco Churros Flavor, which first debuted in Korea in September last year, has become a shortage phenomenon immediately after its release and is enjoying popularity. In the sixth month of its launch, it set a record of achieving 15 million bags of cumulative sales. Recently, it expanded its sales area to the mainland of the United States, starting with’Sam’s Club,’ a large distribution channel in Hawaii, and from the beginning of this month, local production began in China under the name of’Chocolate Flavor’.