Online shopping mall that surrendered advertising and server fees to suppliers, fined up to 500 million won
The Fair Trade Commission enforces guidelines for unfair trade practices for online shopping malls
(Sejong = Yonhap News) Reporter Su-yeon Sue = If an online shopping mall passes advertising or server fees to its suppliers, it will be sanctioned by the Fair Trade Commission and will be fined up to 500 million won.
The Fair Trade Commission announced on the 31st that the enactment of the’Guidelines for Examining Unfair Trade Behavior of Online Shopping Mall Businesses’, which contains screening standards for unfair behavior and examples of violations, will be implemented from February.
The Large Distribution Business Act prevents online shopping malls from asking suppliers to make economic profits, except when sales incentives have been set in advance. The act of doing’ was added. It also banned requests for donations and sponsorships.
It also stipulated that in order for a shopping mall to receive sales incentives properly, it must be ▲ related to sales promotion and ▲ profitable to the suppliers.
Violation of the provisions and guidelines of these laws may allow the FTC to pay fines not exceeding the delivery price or annual rent. If it is difficult to calculate sales, a penalty will be imposed within the range of not exceeding 500 million won.
There were also additional types of violations related to the prohibition of improper returns, transfer of sales promotion costs, and demand for management information. The act of returning goods that the shopping mall has already received to the supplier is prohibited because the consumer canceled the purchase.
The act of transferring all installment fees to the supplier during the card interest-free installment event, or requesting the supplier to provide manufacturer information for the purpose of direct business with the manufacturer, is a case in which the prohibition of improper transfer of sales promotion expenses and the request for providing management information was violated. I thought it was.
When the online shopping mall allows the supplier to use their own paid service such as delivery, and the company refuses to do so, the act of lowering the supplier’s product from the search results is also included as an example of prohibiting the act of providing disadvantages.
The new guidelines are applied to online shopping malls with annual sales of over 100 billion won. Platform brokerage service providers such as Naver will be subject to the Online Platform Fairness Act, which is being promoted by the FTC, instead of this guideline.
Among the guidelines, the regulations related to the prohibition of improper transfer of sales promotion costs will take effect from January 1, 2022, after the already established guideline application period (the end of December next year) ends. Other provisions will apply from February 1.
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