Samsung’Galaxy S20 Ultra’/Photo Credit=Samsung Electronics
Samsung(82,200 -2.03%)In the first half of this year, with the launch of the’Galaxy S21′ series of strategic smartphones, the prices of products launched last year were lowered all at once.
According to the industry on the 6th, SK Telecom recently lowered the factory price of’Galaxy S20 Ultra’ and’Galaxy S20 Plus (+)’ to the same price of 1.48,500 won. When purchasing a terminal, the disclosure support fund supported by the carrier and the manufacturer has been increased to a maximum of 580,000 won and 480,000 won, respectively.
KT, which set the factory price for the Galaxy S20 Ultra at 1,980,000 won, has granted a public subsidy of up to 700,000 won, and Samsung Electronics also significantly lowered the price of self-sufficiency sold through offline distribution channels, online shopping malls, and homepages.
In February of last year, the Galaxy S20 series was launched in a total of three types: △Galaxy S20 (1,48,500 won), △Galaxy S20 Plus (1,33,000 won) △Galaxy S20 Ultra (1595,000 won). Due to the rise, the ultra model, which is the top lineup, has an unusual phenomenon that the price is cheaper than the plus model.
The Galaxy S20 Ultra is the first model in the’Galaxy S’series, Samsung Electronics’ strategic smartphone lineup, with the name’Ultra’. This is because the hardware specifications are superior to the Galaxy S20 and S20 Plus. It features a 6.9-inch large screen, 180 million pixels, and 100x zoom.
The factory price of’Galaxy S20 Plus BTS Edition’ (1397,000 won), which was released as a limited edition and was more expensive than the Galaxy S20 Plus, was reduced several times to 1144,000 won. Became the same as Considering the public subsidies of mobile operators, which are up to 600,000 won, the Galaxy S20 Plus BTS Edition can be purchased at a lower cost than the Galaxy S20.
Samsung Electronics will newly unveil the Galaxy S21 series on the 14th (US local time). When Samsung Electronics releases a new product, it is known that most of the products that have been released for more than a year will be discontinued, and the process of discontinuation is in effect.
Samsung Electronics plans to release the Galaxy S21 series about a month earlier than the previous year’s new product launch schedule in order to enjoy the reflective profits of Chinese manufacturer Huawei, which is suffering a decline in shipments due to Apple’s iPhone 12 check and US government sanctions.
An official from the telecommunications industry said, “It is an unusual phenomenon considering the fact that the factory prices of several models have gone down at the same time.”
Seongsu Bae, reporter of Hankyung.com [email protected]
Ⓒ Hankyung.com prohibits unauthorized reproduction and redistribution