Seo Kyung-deok refutes the Chinese media
“Do you feel a sense of crisis in Korean culture?”
“To face the Northeast Fair and Cultural Fair”
Chinese media’s’Vinsenzo’ PPL related report/photo = Return Time
Sungshin Women’s University professor Seo Kyung-deok once again mentioned the controversy over the TVN’Vinsenjo’ Chinese bibimbap indirect advertisement (PPL), saying “Let’s confront China’s’cultural fairness'”.
On the 19th, Professor Seo posted a photo of an article captured by Chinese media on his Instagram on the 19th, saying, “The Chinese government media’s Hwangu Times showed another typical trick.”
The article contained the content that’Korean dramas are being criticized for exposing Chinese brands’ bibimbap products’, and this was reported in English.
Professor Seo said, “Since the report, Chinese netizens have been advocating for bibimbap, and through Weibo, “bibimbap handles leftovers” and “Korea is excited with bibimbap because of lack of food culture.” Explained.
“In November of last year, “Pao Chai,” a pickled vegetable, received international standard approval from the International Organization for Standardization (ISO) in November of last year. “China’s kimchi industry has become the standard for the international kimchi market. Korea has been humiliated.” Through the’Kimchi process’ started,” he announced.
Finally, Professor Seo said, “In this way, China’s’Culture Fair’ is published in the official media, and then Chinese netizens are spreading them online. The more we get caught up in the tricks of the World Times. Besides, I hope that we will stand up to China’s Northeast and Cultural Fairs more confidently and protect our cultural heritage well.”
‘Vinsenzo’ Chinese bibimbap PPL scene/photo=tvN capture
Earlier, on the 16th, Professor Seo revealed his position on the’Vinsenzo’ PPL. He said, “Of course, it will be the situation I chose to cover the production cost of the drama, but it seems to be a really regrettable decision these days. Rather than targeting Korea, this PPL promotes the product to a number of countries through the global influence of Korean drama. I think it was aimed at,” he insisted.
At the same time, he feared that “bibimbap in a disposable container written in Chinese may cause misunderstandings of Chinese food to overseas viewers.”
The beginning of this controversy is a scene of the eight episodes of’Vinsenzo’ broadcast on the 14th. During the course of the protagonist’s meal by Song Joong-gi and Jeon Yeo-bin, a Chinese company’s bibimbap product appeared as a PPL. Viewers who saw this criticized the broadcaster that advertised bibimbap, a Korean food, as a Chinese brand product.
However, Chinese netizens who heard this news depreciated bibimbap or condemned the reaction of domestic netizens.
The following is the full text of Professor Seo Kyung-deok’s Instagram post.
China’s state-run media, the Global Times, showed another typical trick.
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On the 17th, the English version of the Global Times of Hwangu Times published an article related to the Chinese bibimbap PPL for the drama’Vinsenzo’.
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After the report, Chinese netizens have been advocating for bibimbap. Through Weibo, “bibimbap handles the leftovers” and “Korea is excited with bibimbap because of a lack of food culture.”
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In addition, in the Hwangu Times of last November, the pickled vegetable’Pao Chai’ received international standard approval from the International Organization for Standardization (ISO). “The kimchi industry in China has become the standard for the international kimchi market. Korea has been humiliated.” ‘Kimchi process’ started through. After that, Chinese netizens spread this article and set fire to kimchi provocation.
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As such, China’s’Culture Fair’ is published in the official media’s Global Times, and then Chinese netizens are using a typical method of spreading it online.
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In such a global time, in response to Chinese cultural provocations in February, they criticized me day after day, saying, “It promotes cultural conflict between Korea and China.” It is truly the’Red Spot’. It is because it was the’fantasy time signal’ that promotes the cultural conflict between Korea and China.
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Anyway, from the perspective of the West in the past, Hwangu Times picked China as the center of Asian culture, but recently, Korean music, drama, and movies have received worldwide attention and have expressed a lot of’crisis’ about Korea’s leadership in Asian culture trends. I think I can feel it.
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In this case, we hope that we will not get caught up in the tricks of the Global Times, but rather stand up to China’s Northeast and Cultural Fairs and protect our cultural heritage well~^^
Reporter Jeong Tae-gun [email protected]