TXT·Nhyphen→Treasure, K-pop rookies who are heating up the archipelago[SS뮤직]

[스포츠서울 정하은기자]K-pop rookie idol groups are heating up the archipelago.

Tomorrow by Together (TXT), which launched Japan’s first studio album’STILL DREAMING’ in January, and started to attack in earnest, topped the daily chart for 7 days on the Oricon chart, the representative music chart in Japan, and then topped the weekly album chart. It is gaining solid popularity in Japan by sweeping through the world.

Nhyphen, a joint venture group between Big Hit Entertainment and CJ ENM, was featured on major charts, including the Japanese Oricon chart, even though N’hyphen’s debut album’BORDER: DAY ONE’ was not officially debuted in Japan. It showed a deserving achievement. Yen Hyphen Season’s Greetings are proving hot popularity in Japan, not only rising to No. 1 on the Japanese Oricon weekly chart, but also appearing on popular Japanese broadcasts one after another. In addition, it was ranked No. 1 in Japan on the iTunes’Top Album’ chart, and the title song’Given-Taken’ was also ranked No. 1 on the real-time top 100 charts of Line Music in Japan.

YG Entertainment’s rookie boy group TREASURE also announced its official debut in Japan in March. Treasure will debut with the Japanese version of the first regular album’THE FIRST STEP: TREASURE EFFECT’, which recorded 280,000 copies of the album on March 31st. Treasure, consisting of four Japanese members out of 12 members, has been receiving high attention from Japanese local media and fans early before its official debut. Three singles and one album released after their debut recently exceeded 1 million in cumulative sales, and 26% of them are sold in Japan, so their growth is expected to be even more explosive in the future.

JYP Entertainment’s rookie boy group Stray Kids is preparing for a fan meeting in March to celebrate its 1st anniversary in Japan. Stray Kids, who released’SKZ2020′ last year and officially debuted in Japan, has a strong presence with their debut album ranking at the top of the’K-pop Japan Release Top 10′ charts released by Tower Records, the largest local record shop, in the first half of 2020. Boasted. In addition, in June of last year, the first Japanese single’TOP’ (Top) showed a spirit of rising to No. 1 on the Oricon weekly singles chart in the first week of its release.

In addition to this, T1419, which debuted this year, is working on the Japanese market in collaboration with Sony Music Japan and NHN. The girl group NiziU, introduced by JYP, is also gaining popularity in the local market. SM Entertainment’s NCT 127 also ranked first on the Oricon chart at the same time as Japan’s second mini-album’LOVEHOLIC’, confirming its high popularity in the country.

Like this, K-pop rookies are showing prominence in Japan despite the bad news of the novel coronavirus infection (Corona 19). An official from a song said, “As representative Hallyu groups such as BTS, Twice, and IZONE are promoting themselves, the pace of newcomer groups that have just debuted in the Japanese music market is getting faster and faster.” Another official said, “Unlike the past when we tried to gain popularity by releasing Japanese albums after hitting the box office in Korea, we made efforts to build a solid K-pop fandom by releasing local albums, fan meetings, and appearing on broadcasts. There is” he added.

An official from the idol group who entered Japan said, “While the Chinese market froze due to the prolonged period of the Korean War, the Japanese market is a market that cannot be overlooked because it is regarded as an overseas market with high loyalty despite the Corona 19 situation and occupies a large proportion in terms of profits.” “Especially for newcomers in the first and second years, if they establish their position well in the early stage of the Japanese music market, which is considered to be closed, it will be a great driving force for the future global movement,” he said. “The agency’s invasion of Japan will continue in the future.”

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