The number of viewers of TV Chosun’s main news’News 9’was ahead of MBC’News Desk’ and SBS ‘8 News’. This is the first since the opening of TV Chosun. According to the monthly Korea Content Program Index for Evaluation (KOCO PIE) TV index published on the 3rd by the KBS Organization Strategy Bureau, TV Chosun’News 9’recorded 1.33 million viewers in January, and SBS ‘8 News’ (1.2 million people) and MBC’s’News Desk’ (1.2 million people). Following KBS’News 9′(2.8 million people), it is the second largest broadcaster’s main news.
Cocopie is a content usage integration index created by KBS with Nielsen Korea, based on the total number of main broadcasts and reruns of 10 major channels and the average number of viewers of 55 distribution channels and the average number of VOD viewers for 7 days after broadcast. In the case of the main news viewership rating (Nielsen Korea) that can be checked on Naver, MBC and SBS are based on households in the metropolitan area, TV Chosun is based on national pay-TV households, and KBS is released on 13 national standards. .
Earlier in December of last year, the number of viewers of TV Chosun’News 9’in the Cocopie TV index was 1.23 million, which was slightly pushed to SBS ‘8 News’ and MBC’s’News Desk’, which recorded 1.24 million, but this time the results came out ahead. It is thanks to the’propaganda’ of entertainment. The Chosun Ilbo said in the newsletter on January 30, “’Mistrot 2’maintains the No. 1 rating of all-channel weekly entertainment for 7 weeks from the first episode to the 7th episode. It’s not just the entertainment genre. On Thursday, there is no opponent of’Mistrot 2′.”
TV Chosun’s’We Got Divorced’ (Monday 10pm),’My Wife’s Taste’ (Tuesday 10pm),’Pongsungah Hakdang’ (Wednesday 10pm),’Tomorrow is Mistlot 2′(Thursday 10pm) ),’Call Center of Love’ (Friday 10pm) and other entertainment at 10pm on weekdays aimed at middle-aged people are all succeeding. The main news, organized at 9 pm, is seeing a kind of’tent pole’ effect (a situation that has a positive effect on the surroundings, the synonym for rice cake snack effect). Saturday’s main news,’News 7′, was divided into 1st and 2nd episodes of’Mistrot 2’and organized between them. The main news on Sunday was also organized right after the rerun of’Mistrot 2′.
‘Mistrot 2’ranked second in all channels with 7.47 million viewers following KBS2TV weekend drama’Oh Samgwang Villa’ (7.6 million people) on the Coco Pie index in January. ‘Love Call Center’ (3.59 million people) ranked 10th in total, and’Pongsungahhakdang’ (3.1 million people) ranked 16th. Last month,’We Got Divorced’ (1.69 million people) gathered more viewers than MBC’s’Radio Star’ (1.65 million people) and SBS”Baek Jong-won’s Alley Restaurant’ (1,220,000 people). The recently started drama’Marriage Lyricist Divorce Composition’ started with the highest TV rating in the history of TV Chosun.
The variable for the rising trend of TV Chosun news is’entertainment’. In February and March last year, when’Mr.Trot’ hit a box office with 30% viewership, the number of viewers (Nielsen Korea, all ages) of the main news in the metropolitan area rose to 452,800 and 46,5200, respectively, and then fell to 300,000 from April. did. The number of viewers increased from 37,9400 in November to 5,089,000 in December when’Mistlot 2’started, and about 52,4600 in January. This is the highest level in the history of TV shipbuilding, which is twice the level of Channel A (25,7400 people) during the same period.
TV Chosun’s regular cast member of a current talk program said, “The atmosphere in TV Chosun’s studio is the best. The end of the program always ends with a trot.” The issue of entertainment in the current affairs talk program, which is why attorneys, current affairs critics, and reporters often talk about trot. On TV Chosun’s main news, Trotstars raised by TV Chosun, including Lim Young-woong, frequently appear. This’entertainment and current affairs collaboration’ is eventually changing the atmosphere of the overall channel. Regarding the current situation of TV Chosun, a high-ranking official of a broadcasting company pointed out, “If JTBC broke the wall of the end of the story with news, TV Chosun broke the wall with Trot.”
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Earlier, this reporter said in an article on March 25, 2016, “The situation of the final episode, which is filled with the elderly viewers in their 60s or older, cannot be overcome with various privileges of the government,” and said, “The final episode exceeds the current ratings and aims to achieve the same results as three terrestrial broadcasters. If so, a full change in channel strategy seems inevitable. Jongpyeon may remember that now was the’prime period’.” The title of the article was’TV Chosun·Channel A ratings have already taken the ceiling’. Again, assertive titles always fail.
What has changed in TV Chosun in the 5 years since the article at that time? TV Chosun has shown its presence in entertainment little by little since 2016 through’What is Mom?’ and’Moranbong Club’. The entertainment program ratio, which was only 17.2% in 2013, also increased to 38.5% in 2019. There is also a side in which the strong re-approval conditions of the Korea Communications Commission in 2017 led to’entertainment investment’. In addition, it marks an important turning point with the recruitment of SBS former PD Seo Hye-jin (currently head of TV Chosun Production Division) in January 2018. Seo PD is said to have made the biggest operating profit ever to TV Chosun last year by successively hitting various entertainment shows including’Mistrot’. The fact that TV Chosun’s appearance in entertainment, like a rite of passage by big politicians just before the election, was done at three terrestrial companies such as MBC’s’Knee-Pak Dosa’ and SBS”Healing Camp’, was made this time in TV Chosun’s’Taste of Wife’. It is a symbolic scene that reveals the location.
Among these, it is said that Bang Jeong-oh, the second son of the Chosun Ilbo president Bang Jeong-oh, led the recruitment of PD Seo Hye-jin, and the succession of the Chosun Media Group is expected to move from vice president Bang Joon-oh, the Chosun Ilbo vice president, to former CEO Bang Jeong-oh. It is coming out little by little both inside and outside the Chosun Ilbo. In this year’s New Year’s speech, President Sang-Hoon Bang said, “The average viewer rating of TV Chosun is third after KBS and SBS,” and then “’Pongjak’ disappeared and reinterpreted the genre of Trot and created an explosive reaction. The way to go,” he emphasized.
Recently, TV Chosun’s’performance’ has given not a few implications. TV Chosun has been the target of ridicule as a’similar news channel’ for several years since its launch in December 2011. But now, he led the genre of’Trot’, changed the entertainment board, and raised the influence of news. It is absorbing middle-class viewers who have turned to criticism of the government after the motherland crisis. Such influence could lead to the presidential election, including the re-election of the mayors of Seoul and Busan in the future. TV Chosun’s present, which was unpredictable just five years ago, is an incident in itself. A complex homework was given to the press movement camp, which was concerned about the spread of the Chosun Ilbo tone to TV Chosun.
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