“Three houses in 100 million, 1 million won per month for a lifetime?”… Two companies’sanctions’ for false sales of office hair

Enter 2021-02-02 12:00 | Revision 2021-02-02 12:00


▲ Officetel sales advertisement of Korea Land Trust and Serim Construction ⓒProvided by FTC

In the process of selling officetels, corrective orders were issued against Daehan Land Trust and Serim Construction, which falsely advertised the actual investment amount and rental income.

According to the Fair Trade Commission on the 2nd, these companies are alleging that they sold Kolon Lakeview officetels in Seosan-si, saying that they can purchase multiple officetels with an investment of 100 million won without revealing the terms of the transaction, and that they can earn stable rental income for a long time.

Korea Land Trust is a trustee and implementer who performs loans, executions, and sales of funds, and Serim Construction is a trust company that performs licensing and licensing tasks and payments.

Both companies advertised “3 for 100 million” and “2 for 100 million” through banners, leaflets, and banners from November 2016 to February 2019, but this is different.

Despite the fact that the actual investment amount was arbitrarily calculated assuming the conditions such as the mortgage loan ratio (70%) and refundable tax, it was not explicitly disclosed and expressed as ‘3 for 100 million’ and ‘2 for 100 million’. By advertising, consumers were mistaken as being able to sell a large number of officetels with a small investment.

In addition, 3 units can be sold for 100 million units based on the actual investment amount. Room can be sold for A1·A2 type, and 2 units for 100 million units can be sold. Although room types are limited to B1 and B2 types, 3 units or 2 units can be sold for 100 million units. Advertised as possible.

The advertising phrases such as “Lifetime annuity 1 million won per month” and “Lifetime annuity, we will make a lifetime paybook” are only expected monthly rental fees based on the surrounding market prices, and are stated even though there is no means to guarantee rental income. I did not disclose it as an enemy.

An official from the Fair Trade Commission said, “It is meaningful that we concealed the conditions for calculating the actual investment amount by using the fact that investment amount and rental income are important factors in the purchase of a profitable real estate and sanctioned the act of advertising as if it could generate stable rental income.” In order to prevent damage to consumers that may occur in the process of selling profitable real estate, we will strengthen the inspection of unfair advertising activities.”



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