“Three houses for 100 million” “Lifetime salary bankbook”… Corrective order for land trust·Serim construction advertised unfairly

Input 2021.02.02 12:00

Just as it is possible to purchase multiple officetels with an investment of 100 million won and earn stable rental income for a long period of time, Korea Land Trust and Serim Construction, which advertised unfairly, received a correction order from the Fair Trade Commission.

On the 2nd, the Fair Trade Commission decided to impose a corrective order on Daehan Land Trust and Serim Construction, which advertised deceptively to consumers without revealing the terms of the transaction while selling officetel on the 2nd. These are the trustees and trustees of officetels sold in Daejeon. Korea Land Trust is a trustee and implementer who performs loans, executions, and sales of funds, and Serim Construction is a trustee who performs licensing and licensing tasks and payments.



Case of deception exaggerated advertisement caught by the FTC / FTC

According to the Fair Trade Commission, Korea Land Trust and Serim Construction were advertised as “three for 100 million” and “two for 100 million” through banners, leaflets, and banners from November 2016 to February 2019. However, they randomly calculated the actual investment amount assuming the conditions such as the mortgage loan ratio (70%) and refunded tax, and misunderstood it as if consumers could receive a large number of officetels for sale with a small investment.

Also, based on the actual investment amount, three units can be sold for 100 million units, A1·A2 type, and two units for 100 million units can be sold at B1·B2 type. However, Korea Land Trust and Serim Construction Co., Ltd. advertised as if it was possible to sell 3 or 2 units at 100 million for all rooms.

It was investigated that Korea Land Trust and Serim Construction Co., Ltd. were advertising fraudulent consumers regarding rental income. From November 2016 to February 2019, they will create “Lifetime Pension 1 million won per month” and “Lifetime Pension, Lifetime Salary Passbook” through banners, leaflets, and banners. Advertised.

This is just an estimate of monthly rent based on the surrounding market price. A means of guaranteeing rental income was not provided, but it was not specified. Actual rental income is determined by whether or not rental demand is stably supported over the long term. In the case of officetel, it may fluctuate depending on the demand supply and the real estate economy.

An official from the FTC said, “With this measure, we have established a fair trade order in the relevant market and prevented consumer damage by correcting unfair advertising such as investment amount of profitable real estate and guarantee of rental income.” In order to prevent possible consumer damage, we plan to reinforce the inspection of unfair advertising behavior.”

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