Market growth from 17 million units last year to 19 million units this year… LTE phones are in the order of discontinuation
Galaxy S21 package.[사진=에반블래스 캡처]
The domestic smartphone market, which was shrunken by Corona 19, is turning to an upward trend again this year. This year, in particular, the share of 5G phones in the total market is expected to grow rapidly to 87%. Excluding some low-cost handsets, LTE phones are unlikely to be found in the market.
According to Counterpoint Research, a market research organization on the 14th, shipments of the domestic smartphone market this year are expected to reach 19 million units, an increase of 11% compared to 17 million units last year.
This is an analysis that the demand for smartphones, suppressed by Corona 19, will rebound again with the expansion of 5G terminals and the emergence of new form factors such as foldable and rollable phones.
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In particular, the proportion of 5G phones in the domestic smartphone market is expected to grow rapidly from 49% last year to 87% this year. This is the highest share of 5G handsets in the world.
Counterpoint Research analyst Lee Yun-jung predicted that “the three mobile telecommunications companies are showing a movement to cut the price of 5G plans and there is a movement such as expanding demand for self-sufficient phones, which will have a positive impact on the growth of the domestic smartphone market.”
By company, Samsung Electronics is expected to maintain a 65% share of last year’s level by introducing foldable phones of various price points after the launch of the Galaxy S21 series.
Apple is expected to expand its market share to 22% this year thanks to the popularity of the iPhone 12 series and the launch of the 3rd generation iPhone SE. LG Electronics is expected to secure a 12% market share.
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