The’Apple This’ ad suddenly disappeared… Samsung also removed the charging adapter

On October 13th (local time), the US subsidiary of Samsung Electronics posted a post on social media. Along with the black charging adapter, I put the phrase’included in your Galaxy’. It is a subtly sarcastic content that Apple removed the charging adapter from the new iPhone 12 package.

However, this post has suddenly disappeared recently. This is because Samsung Electronics decided to exclude the charging adapter from the basic package starting with the’Galaxy S21′, which will be announced on the 14th of next month. Earlier, it was known that the power adapter and wired earphones are not included in the S21 package during the radio wave certification stage in Brazil and Europe. The product box of the S21 scheduled to be sold here is expected to include only the smartphone body and USB-C cable.

According to the mobile communication industry on the 31st, Samsung Electronics is considering not to pay charging adapters even for domestic sales. The S21 is divided into three models (S21, S21 Plus, and S21 Ultra) like the previous S20, and the entry model (the cheapest model), the S21, removes the charging adapter to keep the factory price as low as possible. It is very likely that a charging adapter will be provided for the top-of-the-line model S21 Ultra. Adapters, which are sold separately, can also be given in the form of a free gift (bundle) only to those who have previously purchased.

Samsung has often followed Apple’s product strategy. In 2014, when the Galaxy S5 suffered a considerable sluggish sales, Samsung gave up the detachable battery from the S6 the following year and chose an all-in-one design like the iPhone. In 2016, when Apple released the wireless earphone’AirPod’ along with the iPhone 7 and removed the earphone terminal (3.5pi terminal) from the smartphone, Samsung also left only the USB terminal from the Note 10 in 2019, three years later.

At the time, Samsung cut down Apple through video advertisements and social media messages, saying, “It is uncomfortable because I can’t change the battery.” “To use earphones, you need a separate device (gender),” but eventually imitated it with a time difference. In the case of the Note 20 US sales, the earphone and case were excluded from the basic components.

Xiaomi also recently announced’Mi 11′ and started excluding charging adapters. On the 28th, Xiaomi CEO Leijun said, “The product packaging has become thinner and lighter. “Many people have separate chargers, so paying one more is a burden on the environment.” However, in consideration of user complaints, Xiaomi sells the Mi 11 in two forms, one with a charging adapter and one without. The price is the same at 3999 yuan (about 670,000 won).

The reason why smartphone makers remove the charging adapter from the product box is in terms of cost reduction. “There are over 2 billion Apple power adapters in the world,” Apple said. By excluding the power adapter and earphones from the iPhone box, carbon emissions can be reduced.” The charging adapter was excluded from the basic components as an incentive to minimize the cost increase factors including the 5G modem chip.

Samsung Electronics said on the day, “We ask for your understanding that we cannot confirm specific specifications until the official release.”

Reporter Kim Young-min [email protected]