(Sisa Today, Sisa ON, Sisa On = Reporter Park Jin-young)
In the financial world where digital transformation is in full swing, competition is intensifying overall due to the introduction of open banking and my data business. The savings banking industry is no exception. Savings banks also introduced open banking services as early as next month, and began to develop more convenient and differentiated mobile banking apps to attract customers.
Differentiating mobile banking apps around large savings banks
Among savings banks,’Welcome Savings Bank’ started the digital banking service in earnest. In 2018, it was the first in the industry to introduce Welcome Digital Bank (WellBang), which provides all financial services through smartphones. ‘Welcome Digital Bank’, which has both convenience and practicality, quickly established itself with favorable reviews from the market. As of the end of last year, it recorded 1.9 million downloads.
In addition, Welcome Digital Bank started to attract customers through a well-bang top ranking event that utilizes sports such as professional baseball and volleyball. It is a strategy to tie customers to Welcome Digital Bank by providing things to see and enjoy together, not just apps that use only financial services. In addition, it is attracting customers with a variety of services, such as inquiry on other relationships, free credit management, and insurance premium checks.
SBI Savings Bank Cider Bank also gained great popularity at the same time as the launch. In particular, in commemoration of the launch of Cider Bank, the special sale of 10% regular payment per year sold to 5,000 people on a first-come, first-served basis showed its presence, showing that it was sold out within 2 hours from the start of sales.
‘Cider Bank’ differentiates itself with a’passbook splitting’ service that allows you to divide and manage the balance by purpose, such as living expenses, reserve expenses, and travel expenses, in one account. It reduces the hassle of customers by automatically managing the method of opening multiple accounts and setting the amount according to the purpose to one account. In addition, you can see my financial data on My Page at a glance, reducing the trouble of searching multiple digital banking apps.
In addition, JT Chinae Savings Bank operates a mobile app so that customers can conveniently use financial services even during the holiday season. ‘JT Chin-Ae Mobile Banking’ is designed to use overall credit services such as loan product inquiry and loan application with a single self-authentication, and it is also possible to check or sign up for deposit and savings product information.
In addition, through the chatbot counseling service, various information, from branch information and certificate issuance procedures to loan product guidance, can be provided 24 hours a day. JT Chinae Savings Bank preemptively introduced and is operating a ’24-hour mobile counseling service’ through KakaoTalk, a mobile messenger in 2017. If you enter a keyword in the chat window, you can receive a variety of information in real time, such as branch information and certificate issuance procedures anytime, anywhere.
With the introduction of open banking, special deposits and savings
Ahead of the open banking service that will be introduced from next month as early as next month, savings banks are also conducting special sales of high-interest deposits to attract customers. This is because savings banks believe that the launch of high-interest rate deposit products is effective in attracting active customers in an open banking environment with an infinite competition system.
Hana Savings Bank is carrying out a savings promotion that provides a maximum annual interest rate of 3% until the 28th. For customers who sign up for periodic payments through the Hana One Q Savings Bank app for a month, it provides an additional 2% preferential interest rate on the basic interest rate.
On the 8th, Pepper Savings Bank launched a non-face-to-face channel exclusive product’Peperlulu Parking Passbook’ that provides an interest rate of up to 2% per annum even if only one day is left, and’Pepperlulu 2030 Reserve Fund’ with 5% per year. This product was launched in commemoration of the recent relocation of Pepper Savings Bank’s headquarters and headquarters building, and is intended to provide differentiated benefits through special sales at high interest rates in the era of low taboo times.
Kim Jong-soo, executive director of Pepper Savings Bank’s branch office, said, “To keep pace with the launch of open banking, we are striving to strengthen our competitiveness and provide financial benefits to more customers by launching the Pepperulu Parking Passbook and the Pepperulu 2030 Regular Payment.” .
In addition, it is known that major savings banks are preparing a special discount product promotion ahead of the launch of the open banking service in March. Although the specific period or scale has not been decided, there is a high possibility that the product will be released at a time similar to the start date of the open banking service at a rate of not exceeding 5%.
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