The fun of watching witty comments… First place on the’Comment Chart’
[비-‘깡’ (발매 2017년 12월 1일) : 화려한 조명이 나를 감싸네.]
[앵커]
These are so-called’reverse driving’ songs that have been popular long after being released and have gone up the rankings. By the way, a song that came out four years ago is occupying the top spot on major music charts now. There is no reverse driving like this.
Reporter Nahan Kim reported on what happened.
[기자]
[브레이브 걸스-롤린 : 온통 너의 생각 뿐이야. 나도 미치겠어. 너무 보고 싶어. 매일 매일 매일]
This is Rollin from Brave Girls, the number one song on the music chart right now.
When it was announced four years ago, there was no big response.
However, when the edited video of the military base was uploaded, it gained explosive popularity late.
[브레이브 걸스-롤린 : 롤린(Rollin’) 롤린 롤린 롤린 롤린 롤린 롤린 롤린]
Enthusiastic audience reaction and witty comments became a hot topic, with over 4 million views.
Word of mouth continued, such as “a song that informs successors from generation to generation and discharges them from the military.”
Thanks to the’Comment Chart’, where comments are getting more topical, it was the first to rank first in 10 years after its debut.
[유나/브레이브걸스 : 저는 처음 역주행 소식을 접했을 때 어안이 벙벙했어요. 그런데 점점 주요 음원사이트 1위를 차지하면서 그때서야 조금 믿을 수 있었던 것 같고…]
It is the video consumers who have made the reverse driving song.
We uploaded songs that were buried with stage videos taken by fans, music video comments with affection and teasing.
[이택광/경희대 글로벌커뮤니케이션학부 교수 : 유튜브 안에는 사실 시간이 존재하지 않거든요. 일단은 데이터화가 되면 언제든지 호명을 할 수 있다는 뜻이 되는 거거든요.]
The industry is also rapidly responding to the content play of consumers that change the timetable of the pop culture industry.
Brave Girls also accepted’comment public opinion’.
As the fans requested, the cover of the Rollin album on the music site was replaced with a refreshing image.
(Screen provided: YouTube’Video Editor’)
(Video graphic: Kim Ji-hye·Kim Jeong-eun / Intern reporter: Kim Seo-young)