The Hyundai Seoul Free Open Experience
“Because I’m taking it here, the (photo) angle doesn’t appear. Let’s go up the garden and take a picture. “This wine is what I wanted to drink! I have to take it.”
Yeouido Hyundai Department Store The Hyundai Seoul, which pre-opened before the official opening on the 24th, was a good place to post on Instagram. Those in their 20s and 30s stood in front of the TODS store on the 1st floor, took a picture of the fountain penetrating the middle of the building and posted it on Instagram right away. On each floor, young generations stood out, taking pictures with their smartphone cameras on the protective glass wall, and taking pictures with the cameras in the wine cellar.
The Hyundai Seoul showed its ambition to attract young customers by differentiating it from existing department stores. The building was designed so that glass windows that were blocked for shopping without time were placed on the ceiling, and the escalator, which was designed so that one must look at one floor to go up to the next floor, is changed to go upstairs immediately.
It is different from the previous department store in that it has a garden and a fountain bench where you can sit and relax without buying anything. In fact, in a form that is close to an editorial shop, we pay attention to the display and mix 2 to 4 lifestyle and F&B brands on the fashion floor.
One of the brands that entered The Hyundai Seoul was “I sympathized with The Hyundai Seoul’s purpose of decorating it as an Instagrammable place for young people to take a break. I think we need to discuss.”
The Hyundai Seoul officially opened on the 26th, and it covers a total of 89,000m2 (27,000 pyeong) with 7 floors below ground and 8 floors above ground. On the second basement floor, Arquette, Nike Sports Plus, and Starbucks Reserve targeting the MZ generation are located.
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