SBS PLUS
The comedians who transformed into businessmen and became big hits had something in common.
Sim Jin-hwa-Kim Won-hyo and Heo Gyeong-hwan appeared in SBS Plus’ Kang Ho-dong’s Babsim’, which aired on the 21st. Those whose main job is comedians are also making surprising results in business.
First, Jin-hwa Shim and Won-hyo Kim opened a restaurant with a cafe concept, and currently operates 10 affiliated stores. Heo Gyeong-hwan’s chicken breast business generated sales of 30 billion won this year alone.
In addition to being successful after several failures, the three had something in common. It is that they commercialized what they liked.
In the case of the couple Sim Jin-hwa and Kim Won-hyo, they liked kimbap enough to eat kimbap by delivering kimbap from Jeju Island by plane and to visit famous kimbap restaurants.
The couple, who had repeatedly failed in the business, decided to set up the Kimbapjip business and proposed a franchise to the Kimbapjip owner, who often went there. The result is rejected. However, Shim Jin-hwa did not give up and told an anecdote of having a part-time job from the age of 16, giving him the belief that he would not do business roughly, and obtained approval with difficulty.
Of course, it wasn’t a big hit from the beginning. Kim Won-hyo himself wrapped the kimbap and went around the churches and schools around it to promote the kimbap, and as people gradually learned about the taste of kimbap, it has become a restaurant for celebrities.
We also paid attention to differentiation from other kimbap restaurants. Kim Won-hyo said, “There is usually a kimbap restaurant on the first floor or basement, but we have houses in Hanok from the Hangang View store on Nodeul Island. “I am approaching customers with a different point than others.”
Heo Gyeong-hwan started his business with’chicken breast’, which he usually eats well.
Heo Gyeong-hwan, who said that it wasn’t good to be noticed with a muscular body rather than a comedian, said that he remembered the chicken breast he had eaten every day while searching for something that could be done longer than a comedian.
Heo Gyeong-hwan said, “(At that time) when I searched the Internet, there were only five. Starting now, I thought it was at least 6th, a niche market.”
At the beginning of this year, there was a crisis in Heo Gyeong-hwan, whose number of employees increased from about 20 to 50.
At one time, he owed nearly 3 billion won in debt due to the force of his business partner to expand his business. Fortunately, after taking time to pay off the debt, the shopping mall was reopened, and thanks to the customers who were constantly visiting, I was able to go safely.
Heo Gyeong-hwan said, “It is not important that many customers come. The repurchase rate is important. We have a 40% repurchase rate. Started collecting consumer data. By introducing an AI system, we made only what consumers like.”
Do Hyemin Editor: [email protected]