Recently, the dramas Indirect advertisement in the workThere are many cases. Ads appearing in dramas like this are often It is called PPL. However, a domestic drama currently being aired is Excessive Chinese-made company PPLThere is a controversy among netizens by putting in.
A post titled’Goddess Advent Drama Status’ has been posted on various online communities in Korea such as Bobae Dream, 82cook, and Gasenge.com. In that post tvN Wednesday and Thursday drama’The Goddess Advent’Attached was a picture of some of the scenes of
In the drama’Goddess Advent,’ including the male protagonist in which Cha Eun-woo played the role The characters By setting Koreanto be. In addition Korea drama backgroundIs set to. Therefore, the scenes in the captured drama were also directing ordinary Korean daily life. Except for one thing I mean.
On the billboard at the bus stop visible to the side of the male protagonist’s face, China’s online shopping mall’Jingdong (京东, JD)’There was an advertisement introducing The shopping mall name and advertisement text in the advertisement were all in Chinese, which is difficult for the general public to read. It is a very awkward scene considering the background in the drama is Korean.
The next picture, the convenience store scene, is also the same. In the scene filmed in front of a domestic convenience store, high school girls who are characters I’m buying an instant hot pot made in China.. A Chinese poster advertising the product is affixed to the window of the convenience store, and an advertisement signboard with the same content is also placed at the entrance of the convenience store.
It is not entirely possible that there is such a convenience store somewhere in Korea. However, no matter how much you look at, Korean convenience stores that advertise Chinese products in Chinese and Korean high school girls who buy Chinese instant food there Setting up a lot for PPLIt can only be said.
As you can see from the ending credits, the reason why the production crew of the drama’Goddess Advent’ put in an unreasonable PPL Because it was invested in Chinese capitalto be. The drama was created with capital from a Chinese online shopping mall Jingdong and a company that produced the instant hot pot.
Like this, recent dramas To cover the expensive production costs There are many cases of receiving capital from not only domestic companies but also Chinese companies. As a result, Chinese capital is gradually affecting the contents of the drama.
The reaction of netizens to the PPL scene of the drama’Goddess Advent’ TwoDivided into.
Some netizens say that the scene Awkward and dislike reactionShowed. Through their comments, they left negative comments such as “Chinese drama,” “It seems that it is not a Korean drama,” “How many people can read Chinese characters?” “Just shoot in China”, “Don’t look good”, “Excessive”.
On the other hand, some netizens Reaction to understandWas also shown. They left comments such as, “If you want to export to China, you may need such a scene,” “You must take into account the drama production environment,” “The Chinese market is important.”
On the other hand, tvN’s Wednesday and Thursday drama’Goddess Advent’, based on the popular Naver webtoon of the same name, started its first broadcast on the 9th of last month and is being aired with the highest viewership rating of 4.7% in the metropolitan area. When the drama poster was released for the first time, the characters showed the same’synchro’ as the original cartoon, attracting attention among netizens.
