Complete reorganization of legal system to protect consumer rights and interests suitable for digital transaction environment
[서울포커스신문] The Fair Trade Commission has prepared all amendments to the’Act on Consumer Protection in Electronic Commerce, etc.’ and announced the legislation from March 5 to April 14, 2021 (40 days).
The need to amend the law to reflect changes in the market situation, such as the rapid growth of the online distribution market due to the acceleration of the digital economy and non-face-to-face transactions, and the reorganization of the transaction structure centered on the platform was raised.
The terminology and organization are reorganized according to the market conditions (mail-order → e-commerce), an institutional device that can secure consumer safety and rational choices in non-face-to-face e-commerce transactions is introduced, and online platform operators in charge of core distribution channels are provided. Responsibility has been realized in accordance with the role played in the transaction process.
In addition, for quick and effective consumer damage prevention and relief, the utility of the Temporary Suspension Order System was improved, and the consent and resolution system, and the Electronic Commerce Dispute Mediation Committee were introduced.
If this bill passes the National Assembly, it is expected that it will reliably prevent and relieve consumer damage that occurs frequently in daily life in an online transaction environment.
In addition, online platforms are expected to create conditions for growth by competing and innovating to receive rational choices from consumers.
During the legislative notice period, the FTC plans to submit a bill to the National Assembly after sufficiently gathering opinions from relevant ministries and stakeholders.
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