Diagnosis that the’Tesla Empire’, which used to dominate the electric vehicle market, could be collapsed by Hyundai Motor Group or General Motors (GM) has been coming out one after another.
Tesla is rising as a leader in electric vehicles and is running the No. 1 market share, but it is analyzed that traditional automakers are gradually eroding the’territory’ as they enter the electric vehicle market one after another.
In particular, Tesla’s sales performance in the European market is plummeting. In October of last year, the Volkswagen ID.3 surpassed Tesla’s Model 3 and rose to the top in sales. In November, Renault’s Zoe ranked first, Hyundai Kona Electric ranked third, and Tesla Model 3 was pushed back to fourth.
In an article entitled’Why Hyundai Motor Can Be Tesla’s Next Major Competitor’ on the 27th of last month (local time), US economic magazine Forbes discussed the pure electric vehicle Ioniq 5 that applied the E-GMP platform exclusively developed by Hyundai Motor Company. It was evaluated as a’new weapon’ capable of overtaking.
“Inside EVs,” the US electric vehicle media, also reported on the 28th of last month that “Hyundai Ioniq 5 is showing explosive interest in Europe.”
‘Inside EVs’ reported that the number of European customer inquiries for Hyundai Motor Company Ioniq 5, which was released from the 23rd to the 26th of last month, reached 236,000.
The media analyzed that this explosive reaction was probably because many people are looking for a new electric car, and the Ionic 5 is on the list of candidates for consideration.
Foreign media such as Forbes, Hyundai Motor Company Ioniq 5’s strengths reported one after another
According to’Inside EVs’, the pre-sale’Ioniq 5 Project 45′, which was conducted with a limited edition of 3,000 units, also showed that more than 9,000 people gathered in one day.
Andreas Christoph Hoffman, vice president of marketing and products at Hyundai Motors Europe, said, “The very high interest in the IONIQ 5 reveals Hyundai’s strengths in pollution-free electric vehicles.” It is a game changer that sets the mark”.
It is reported that Ionic 5 will start shipping to European customers in the second quarter.
For Tesla, the sense of crisis inevitably grows in the European market, where sales have dwindled.
GM, the largest automaker in the United States, is also a difficult enemy to block Tesla’s road ahead.
“GM is already in the best position to outperform Tesla in terms of quality and both,” said The News Wheel, an automotive media outlet in the United States, and said that GM can defeat Tesla at any time.
In fact, last year was the first time Tesla made money by selling an electric car. Tesla has earned $3.3 billion in regulatory credits since 2015, of which $1.6 billion is the amount it earned in 2020. On the other hand, last year’s revenue based on sales was only $712 million.
■ GM can catch up with Tesla anytime
According to The News Wheel, GM already has several types of electric vehicles, including Cadillac Lyric, and is converting the company into an electric vehicle company so that new models can be officially released at any time.
For GM, these changes are very important. A brand that is widely loved by Americans can be used to become an electric vehicle. Not only that, but by not buying credits, you can save money and generate additional profits.
This situation can be fatal for Tesla. This is because Tesla has lost a huge source of income and has to contend with GM, which has a history of over 100 years.
The media said, “To defeat Tesla and seize its dominance in the electric car market, all we have to do is maintain the’course’.”
In fact, Hyundai and GM are not the only electric car makers that threaten Tesla. It is entering the market in earnest, including Ford, Volkswagen, and Toyota, as well as numerous electric vehicle startups.
According to Forbes, Tesla’s electric vehicle market share will drop to 8% in 2040. It is noteworthy how long Tesla will maintain the’empire’.
Taejun Lee, Global Economic Reporter [email protected]