The third generation management of the target group is in full swing. Lim Chang-wook, the eldest daughter of Daesang Group’s honorary chairman, Lim Se-ryeong, was promoted to Daesang Holdings and Daesang Vice-Chairman. Photo = Target
object(25,250 +1.20%)The group’s third generation management began in earnest. Daesang Holdings is the granddaughter of the late Lee Yong-hong Daesang Group founder and the eldest daughter of Honorary Chairman Chang-wook Lim (photo)(9,800 +0.82%)Was promoted to vice chairman of Daesang.
According to Daesang Group on the 26th, Vice Chairman Lim was promoted to Vice Chairman by serving as a senior executive in charge of strategy at Daesang Holdings. Daesang Holdings held a general shareholders’ meeting on the same day and appointed Vice Chairman Lim as the executive director of Daesang Holdings.
Vice Chairman Lim was promoted to Vice Chairman at Daesang. Accordingly, Daesang Holdings’ strategy executive and Daesang marketing executive will be held at the same time.
Born in 1977, Vice Chairman Lim studied business administration at Yonsei University and majored in Psychology at New York University. In 2012, he took over the position of creative director at Grand Prize, overseeing brand management, planning, marketing, and design in the food sector. After being promoted to managing director in 2016, he is in charge of target marketing.
In 2014, he reinforced its brand image as a food expert by leading the massive renewal of the’Cheongjeongwon’ brand. In 2016, he led the launch of’Anjuya’ products that penetrate the niche of the existing HMR market. In 2017, it was the first Korean food conglomerate to introduce the online specialty brand’Joblo ON’, and it was evaluated as laying a stable foundation for online business both inside and outside the industry.
Last year, in order to improve the image of the national seasoning’Miwon’, a novel marketing activity targeting the MZ generation (millennial generation + generation Z born after 1995) received favorable responses.
A representative from Daesang Holdings said, “In order to acquire and implement accurate information on market changes and consistently promote the mid- to long-term direction of the group, Vice Chairman Lim was determined to be the right person.” “We will participate in strategic decision-making for the long-term development of all affiliates, internal and external communication, and human resource training.”
On the other hand, this means that all of the sisters will be in front of the management, following the second daughter of Honorary Chairman Lim Lim, who became the Grand Registered Director last year. Daesang Holdings owns 36.71% of Lim and 20.41% of Vice Chairman Lim.
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