Participatory events using personal SNS, etc.
Popularity of TV campaigns expressed through intuitive and repetitive lyrics and dance
[지앤이타임즈] The Korea Energy Agency (CEO Kim Chang-seop) carried out a variety of online public participation campaigns in consideration of the cold weather and the crisis of the spread of Corona 19 this winter.
The Corporation has reorganized the energy conservation campaign that has been promoted so far into the’Appropriate Temperature Campaign’ to set the appropriate indoor temperature to 20℃ to create a concise message to create health care and a pleasant indoor environment in winter, and promote various events to form public consensus and participate Enlarged.
The appropriate temperature campaign focused on practice in daily life so that all age groups could be together.
Participatory events using personal SNS, webtoons, and YouTube contents using trot singers and social influencers, etc., were promoted that a wide range of age groups could relate to.
In particular, the energy conservation TV campaign in winter expressed the appropriate indoor temperature in winter with intuitive and repetitive lyrics and dances, taking into account the national fatigue of energy conservation.
In connection with this, we conducted the’This Winter, I am 20 degrees’ challenge, a campaign to keep the indoor temperature suitable for winter in which the public can directly participate.
The 20 degree Challenge, which has been held for about a month since December 21 last year, is a challenge in which the people dance 20 degrees or make a rap to the campaign sound source in order to strengthen their determination to practice energy conservation in winter.
58 videos featuring various age groups, from children to the elderly, were received, and about 140,000 views were recorded, including campaign videos.
The 13 award-winning works reflecting the public opinion can be viewed through the Korea Energy Agency’s YouTube page.
“By practicing one action at the right temperature, we can respond to crises such as climate change and fine dust and realize a low-carbon society,” said Han Young-bae, head of the Korea Energy Agency’s public relations department. I will do it.”
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