[아시아타임즈=김지호 기자] The summer e-frequency event that Starbucks recently started is enjoying’everything’ popularity. There are also side effects, such as customers who purchased 300 cups at a time to receive a free gift’Summer Ready Bag’.
According to the beverage industry on the 24th, Starbucks will hold a summer e-frequency event from the 21st of this month to the 22nd of July.
This is an event where you can get one of two small suitcases,’Summer Ready Bag’ and three types of camping chairs,’Summer Chair’ if you purchase a total of 17 glasses, including seasonal drinks. This year, the ready bag, released in green and pink, attracted attention even before the event.
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| ▲ Summer Ready Bag presented at Starbucks as a Summer e-Frequency event |
Starbucks presented a different gift each time at the e-Frequency event held twice each summer and winter. Starbucks reported that this year, as the popularity of camping supplies increased due to the spread of a novel coronavirus infection (Corona 19), the two products were prepared as free gifts.
The problem is that as Readybags have become explosively popular, the phenomenon of bulk purchases of unwanted beverages to receive them continues at 1300 Starbucks stores nationwide.
Social network services (SNS), etc., shared tips to buy 17 drinks at once at the lowest price (68,700 won), as well as authentication shots that received ready-bags and store information.
Even on the 22nd, at a Starbucks store in Yeouido, a customer bought 300 cups of coffee at a time and returned with a ready million. In addition to the one he took, the customer posted a memo saying “all free” (all free) on the remaining 299 cups, but it is known that all of the coffee was discarded because no one drank it.
In addition, it is reported that there is a side effect of trading up to 200,000 won for readybags in online shopping malls or second-hand trading sites with more money.