In particular, as Shp.com is in fact about to collaborate with Naver, and the overall value of the domestic e-commerce industry is expected to increase after Coupang’s listing on the New York Stock Exchange, interest is growing whether it can benefit from various fields.
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According to related industries on the 18th, the sales of Sup.com last year increased by 53.3% from the previous year to 1.294.1 trillion won. It is three times higher than the online industry sales growth rate of 18.4% in the sales trend of major retailers last year announced by the Ministry of Trade, Industry and Energy.
The operating loss was 46.9 billion won, an improvement of 35 billion won from 81.9 billion won last year. The transaction amount increased by 37% to 3.92 trillion won.
Sup.com analyzed that such achievements were achieved due to factors such as online/offline synergy and strengthening of grocery competitiveness. In fact, in the fourth quarter of the year, sales in the food category, one of the advantages of Sup.com, increased 46% from last year, driving growth.
The company has set a target for this year’s transaction amount at 4.8 trillion won. This is a 22% increase from last year. A key strategy for this is strengthening online and offline collaboration. It is a part that can differentiate it from e-commerce companies that have only an online base.
First, the current PP (Picking & Packing) center will be expanded. Although the specific number is not disclosed, it is expected to establish PP centers in about 10 stores that will begin renewal this year.
The PP center, which uses an offline E-Mart store as a distribution center, can secure a distribution base without incurring a large cost and can deliver fresher products immediately. The amount of Sep.com handled per day is 130,000, of which PP handles about 50,000, or 40%.
From the point of view of the base store, online ordering helps sales. In fact, the Wolgye branch, which was renewed in May last year, saw a 38% increase in sales within a month immediately after the establishment of the PP center.
It will also integrate and upgrade data between E-Mart and Sup.com. Until now, the two companies have been managing data separately as they have been operated as separate corporations. However, if E-Mart’s accumulated data and Sup.com’s online data are integrated and managed, efficient target marketing is expected to be possible. The reason why Kang Hee-seok, CEO of E-Mart last year, was also the CEO of Suk.com was because he had such an integrated online and offline operation in mind.
In addition, the assortment of online products and exclusive products will be strengthened. It is expected to expand its territory by entering the open market as soon as possible, and in the mid- to long-term, it is also a strategy to add NEO, an online distribution center, which is currently one in Yongin and two in Gimpo.
In particular, as the e-commerce market has been tumultuous in recent years, Sup.com’s earnings and future strategies are drawing attention.
First of all, as Coupang promoted listing on the New York Stock Exchange, the value of up to 55 trillion won was evaluated, and a voice that the value of domestic e-commerce companies should be re-evaluated. One of the best is Sup.com. E-Mart’s stock price rose from 173,000 won on the 10th to 189,000 won on the 16th, just before the news of Coupang listing was announced.
In a recent report, Lee Ji-young, an analyst at NH Investment & Securities, said, “Sup.com is a B2C (business-to-consumer)-based platform similar to Coupang, and plans to triple the daily delivery volume within the next five years. E-Mart is recommended as a listed distribution company.”
It is also of interest that collaboration with Naver, the largest portal in Korea, is ahead. The concrete form is not yet known. However, the observation that Jung Yong-jin, vice chairman of Shinsegae Group, and CEO Kang Hee-seok, visited Naver directly, is predominant in finding an overall synergy plan rather than local collaboration.
An industry insider said, “Unlike other e-commerce companies, it is the strength of Sec.com that it can utilize offline stores.” “The position in the e-commerce industry is different depending on how to maximize the fusion between online and offline as well as its own growth. I will.”