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| ▲ ProvidesㅣHive |
[스포티비뉴스=심언경 기자] Hive and Ithaca Holdings released a video celebrating the partnership between the two companies.
On the 6th, Hive released a video containing congratulatory messages from Hive, Ithaca Holdings management, and major artists such as BTS and Justin Bieber through the official YouTube channel.
In the video, Bang Si-hyuk, chairman of the board of directors Hive Bang Si-hyuk, CEO of Ithaka Holdings Scooter Brown, CEO Scott Boseta of the Big Machine label group, BTS, Seventeen, Justin Bieber, Jay Balbin, and Demi Lovato appeared in the video to reveal the meaning and impressions of the partnership.
Hive Bang Si-hyuk, chairman of the board of directors, said, “The combination of Hive and Ithaca Holdings is a new challenge that no one has ever imagined.” “We will open up a new paradigm for the music industry by breaking down the boundaries of culture and culture.”
Next, Ithaca Holdings, CEO of Scooter Brown, said, “I believe that the potential of the partnership between the two companies is truly limitless.” Congratulations.
Artists from both companies also expressed high expectations for the synergy and opportunities that this partnership will bring. Bulletproof Boy Scouts said, “I am so happy that (we) really like and listen to artists as one family. I hope that the new attempt will lead to a way to give fans a different experience, emotion, and enjoyment.” Told. Seventeen also said, “I hope this will be an opportunity to get closer to fans around the world by joining hands with top global artists.”
Justin Bieber, a pop artist representing the United States under Ithaca Holdings, said, “I am very excited to collaborate with a great team and expand into the global music market.” Jay Balbin and Demi Lovato also “bless” , “Congratulations on becoming one family,” he left a message of congratulations on the union of the two companies.
Prior to this, Hive announced on the 2nd that its subsidiary Big Hit America will acquire 100% of Ithaca Holdings, which operates in various fields such as music, IT, film, and culture. The acquisition volume is $1.05 billion (approximately 1.18 trillion won), the largest in the history of M&A by a domestic entertainment company, and is the first case of a Korean company to acquire an overseas label.
The partnership between the two companies is also evaluated as a shocking event in terms of the combination of top global artists. Three teams (#1 BTS, #8 Ariana Grande, #10 Justin Bieber) from the top 10 artists in global record music sales announced by the International Music Industry Association (IFPI) last year belong to Hive and Ithaca Holdings. With this, Hive has established a solid foothold to become a global entertainment company.
In addition, the combination of Justin Bieber, the best among artists in the world with 62 million YouTube subscribers, and Ariana Grande with about 50 million YouTube subscribers each, is amid the trend of the global music market, where the penetration of social channels and video content is growing. It is expected to be a powerful force.
Hive expects to accelerate the advancement of Hive’s domestic artists into the US market through the combination with Ithaca Holdings. Ithaca Holdings’ strong network, market and industry expertise in the U.S. market will provide the momentum for Hive to rapidly expand its share in the U.S. market.
In addition, Hive has established a global top-tier multi-label system that encompasses genres such as K-pop, Latin, and country with the joining of global artists such as Justin Bieber, Ariana Grande, J. Balbin, and Demi Lovato. It plans to expand its business area in the global market by using top artist IPs.
Sportavi News = Reporter Shim Eon-kyung [email protected]